Head of Recruitment Marketing, Health Care

We anticipate the application window for this opening will close on - 4 Oct 2026
Medtronic is a global leader in healthcare technology with a Mission to alleviate pain restore health and extend life. Our 95000 employees work across more than 150 countries to put patients first developing innovative medical technologies that improve the lives of 72 million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose growth and impact.

Across our global Neuroscience organization we advance care for some of medicines most complex neurological and spinal conditions. By combining innovative technology data-driven insights and deep clinical expertise we partner with physicians and health systems to improve how patients are treated and supported throughout their care journey.

Our Neuromodulation operating unit delivers advanced therapies for chronic pain movement disorders and nervous system conditions offering SCS DBS and targeted drug delivery. Through proven technology clinical evidence and innovation we provide personalized solutions that restore function and enhance quality of us out on LinkedIn: The Patient & Consumer Marketing Director serves as the Patient & Consumer Marketing Leader for the Neuromodulation business responsible for translating the Integrated Communications vision into integrated patient and consumer engagement strategies that strengthen therapy awareness generate demand deepen customer relationships and drive measurable business impact. As a member of the Integrated Communications Leadership Team this role owns the Patient & Consumer Marketing capability across the Neuromodulation portfolio by connecting customer insights storytelling customer journeys growth marketing content strategy multichannel engagement and performance optimization into seamless customer experiences.
This role is responsible for operationalizing the Integrated Communications vision by translating enterprise priorities into scalable marketing programs high-performing teams and modern marketing capabilities. While highly strategic the role remains closely connected to execution providing leadership coaching and oversight across patient marketing growth marketing content development and multichannel activation. The successful candidate will lead a combination of direct reports matrixed specialists and agency partners while continuously advancing the organizations Patient & Consumer Marketing capability.
Own the Patient & Consumer Marketing Capability
Develop and execute integrated patient and consumer marketing strategies that advance the Integrated Communications vision and support business priorities.
Translate business priorities into scalable engagement programs that strengthen therapy awareness generate demand and deepen customer relationships.
Connect customer insights content strategy customer journeys growth marketing multichannel activation and analytics into integrated customer experiences.
Develop integrated engagement strategies that support patients and caregivers throughout the customer journey.
Design and continuously optimize end-to-end customer journeys across awareness consideration engagement conversion and long-term relationship building.
Develop audience segmentation lifecycle marketing and personalization strategies that improve customer engagement and business performance.
Lead patient and caregiver insights to inform marketing strategy messaging and customer experience design.
Partner closely with Commercial Marketing Medical Education Regional Marketing and Digital teams to ensure patient engagement strategies align with business priorities while delivering a consistent customer experience across all touchpoints.
Own Growth Marketing & Demand Generation
Provide strategic oversight for demand generation CRM marketing automation digital media audience acquisition and patient engagement programs.
Partner with Growth Marketing specialists and agency partners to develop annual marketing plans investment strategies campaign forecasts and optimization plans.
Review campaign performance reporting and agency recommendations to maximize marketing effectiveness customer engagement and return on investment.
Own Patient & Consumer Content Strategy
Own the patient and consumer content strategy across the customer journey ensuring messaging storytelling and creative assets support therapy awareness demand generation and long-term engagement.
Partner closely with the PR & Marketing Communications team to translate integrated communications strategies into patient-centered engagement programs that deliver a seamless customer experience across the full customer journey.
Collaborate with creative teams and agency partners to develop compelling compliant content across web email CRM social media webinars paid media video and emerging digital channels.
Ensure all patient-facing communications reflect audience insights brand standards and integrated messaging strategies.
Directly lead members of the Patient & Consumer Marketing team including Growth Marketing and International Patient Marketing.
Build organizational capability through scalable processes modern marketing practices AI-enabled ways of working and continuous improvement.
Serve as a trusted member of the Integrated Communications Leadership Team contributing to organizational planning capability development and long-term growth.
Drive Performance & Innovation
Define KPIs and measurement frameworks across therapy awareness customer engagement demand generation conversion and customer experience.
Leverage analytics customer insights and performance data to continuously optimize marketing strategies and investment decisions.
Share performance insights and strategic recommendations with senior leadership to inform future marketing investments and priorities.
Bachelors Degree
Experience in consumer marketing patient marketing integrated marketing brand marketing or demand generation within medical device pharmaceutical consumer healthcare or other regulated healthcare industries.
Demonstrated success developing integrated marketing strategies that influence consumer behavior and deliver measurable business outcomes.
Experience building end-to-end customer journeys and integrated engagement strategies.
Strong understanding of direct-to-patient (DTP) direct-to-consumer (DTC) growth marketing CRM marketing automation content strategy and multichannel engagement.
Strong analytical mindset with experience leveraging marketing performance data to drive strategic decisions.
Experience leading patient or consumer marketing within a global medical device pharmaceutical consumer healthcare organization.
Experience building and scaling patient engagement demand generation or integrated marketing capabilities.
Experience managing integrated marketing campaigns across multiple therapies brands or product portfolios.
Experience with Salesforce Marketing Cloud CRM platforms marketing automation and digital analytics.
Experience leveraging AI personalization and emerging technologies to improve customer engagement and marketing effectiveness.
Experience managing global marketing initiatives across multiple regions and markets
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

At Medtronic we are committed to fostering an environment where employees can thrive and make a meaningful alignment with our enterprise-wide workforce planning approach U.S. work authorization sponsorship (H-1B TN J etc.) S. work authorization at the time of hire and for the duration of employment.

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Medtronic offers a competitive Salary and flexible Benefits Package
They share in the success they help to create. The offered rate complies with federal and local regulations and may vary based on factors such as experience certification/education market conditions and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).

Health Dental and vision insurance Health Savings Account Healthcare Flexible Spending Account Life insurance Long-term disability leave Dependent daycare spending account Tuition assistance/reimbursement and Simple Steps (global well-being program).

Incentive plans 401(k) plan plus employer contribution and match Short-term disability Paid time off Paid holidays Employee Stock Purchase Plan Employee Assistance Program Non-qualified Retirement Plan Supplement (subject to IRS earning minimums) and Capital Accumulation Plan (available to Vice Presidents and above or subject to IRS earning minimums).

Temporary employees are eligible for paid sick time as required under applicable state law and the Employee Stock Purchase Plan. It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local addition Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
Medtronic) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County you can find here a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment.