Head of Influencer Marketing

Full-time, Los Angeles
The Influencer Marketing manager will oversee m.ph's organic influencer gifting program and earned initiatives. They will also help support other earned initiatives including events, relationship building, UGC sourcing. This role will report into the Senior Manager of Influencer Marketing and will excel in creating a well‑rounded gifting program while also having their finger on the pulse of which influencers are influencing beauty culture and how to engage with them. ph's influencer gifting and seeding strategy across evergreen and launch initiatives

Lead creator sourcing to build a highly engaged and diverse network of influencers, VIPs, makeup artists, and tastemakers aligned with the brand's vision and target audience

Develop tailored outreach and targeting strategies for each product launch to maximize earned visibility and engagement

Manage and mentor influencer marketing support resources (Coordinators, Interns, etc.), ensuring all creator partnerships align with broader brand and marketing objectives

Build and maintain comprehensive influencer and PR lists with a strategic mix of new, emerging, and retained creators across key audience segments

Own end-to-end creator outreach, including communication, relationship management, gifting logistics, and inbox management

Partner cross-functionally with Operations to oversee all mailer logistics, including list set-up, product allocation, shipment tracking, and delivery timelines to ensure a seamless and elevated brand experience

Cultivate and maintain strong relationships with influencers, makeup artists, talent teams, and industry contacts to drive long‑term community engagement and retention

Support the planning and execution of influencer and brand events, including creator attendance and onsite coordination

Partner with the Senior Manager of Influencer Marketing on the development of PR mailers and gifting experiences, including vendor management, creative direction, mood boards, and project timelines

Source and organize influencer-generated content to support organic social, paid media, and broader marketing initiatives

Ideate innovative influencer engagement opportunities beyond traditional gifting to increase earned media value (EMV) and deepen brand affinity

Track, analyze, and report on influencer marketing performance metrics across all campaigns to measure success and optimize future strategies

4-6 years of professional experience in influencer marketing, preferably in the Beauty or Fashion industry

Strong project management skills with the ability to manage multiple timelines and priorities simultaneously

Proven experience managing influencer partnerships, negotiations, and campaigns is preferred

Experience managing or mentoring junior team members preferred

Flexible and positive attitude; Mary's signature makeup artistry exudes confidence with a subversive edge. Rooted in art and fashion, the brand's "sophisticated with bite" aesthetic comes to life through luxe formulations, refined packaging, and striking imagery. Created for the discerning woman, it delivers effortless elegance with undeniable impact.

Health Care Plan (Medical, Dental & Vision)

Retirement Plan (401k, IRA)

Life Insurance (Basic, Voluntary & AD&D)

Paid Time Off (Vacation, Sick & Public Holidays)

Short Term & Long Term Disability

Training & Development

Work From Home

Free Food & Snacks