Head of B2B Partner Marketing

Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
As a Partner Marketing Manager for Global and Regional System Integrators at Anthropic, you'll own marketing for our highest-performing services partners. You'll report to the lead for Services Partner Marketing and work alongside each partner's Partner Account Manager.
You'll build a joint marketing plan with each partner and run executive programs and joint announcements. You'll also turn partner deliveries into the customer proof our field needs. Your job is to make those partnerships deliver more every quarter.
Our scaled programs team supports the rest of the partner network. You'll focus on the partners where hands-on marketing moves the most business, and use those scaled programs where they fit.
Partner Marketing Strategy & Execution

Own joint marketing plans for an assigned group of high-performing GSI and RSI partners, including quarterly planning, campaign calendars, and success metrics tied to target accounts and pipeline goals
Develop joint campaigns and executive programs (CXO dinners, executive briefings, tentpole event activations) aimed at C-suite and senior decision-makers at enterprise customers
Work with Partner Account Managers and the Alliances team to identify priority accounts and build account-based plays that leverage partner relationships
Lead joint announcements from first draft through approvals, holding partner copy to Anthropic's messaging and brand standards
Spot RSIs gaining traction and help them grow into higher tiers
Content, Proof & Enablement

Build joint value propositions, messaging, and enablement materials (pitch decks, solution briefs, case studies) that help partners position Claude with their enterprise clients
Turn partner deliveries into proof: capture wins for sellers, and work with Customer Marketing to produce partner-led customer stories that meet each partner's tier requirements
Put the team's co-marketing guidelines, campaign kits and self-serve assets to work across your partners
Program Management & Measurement

Lead end-to-end execution with your partners, coordinating across product marketing, demand generation, field marketing, events and agencies
Manage partner funding (MDF/co-op) for your partners and track ROI on joint investments
Track and report partner-sourced and influenced pipeline, story output, and campaign ROI, with 30/60/90-day pipeline tracking on every activation
Feed what works back into playbooks the scaled programs team can run across the wider partner network
Have built and run partner marketing programs with Global System Integrators, major consulting firms, or regional systems integrators, and can shift between large firms and smaller, faster-moving ones
Understand enterprise buyer journeys and can create marketing programs that resonate with C-level executives
Are skilled at developing joint value propositions that articulate clear business outcomes for enterprise customers
Build trusted relationships with partner marketing and sales teams, and can move a partner on priorities you don't control
Are highly organized and detail-oriented, and can run multiple partner plans at once without dropping quality
Write clearly and precisely, with experience creating executive-level content and holding partner copy to a high bar
Are data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results
Have 7+ years of marketing experience, with significant focus on partner marketing in B2B technology environments
Established relationships within the GSI, consulting or regional SI ecosystem
Worked on the partner side, at a GSI or SI, in alliance or technology partner marketing
Experience producing partner-led customer stories with enterprise customers
Experience with CRM systems (such as Salesforce) and partner relationship management tools
Used Claude or other AI tools to scale their own marketing work
Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco, Seattle, or New York office at least 3 days a week, though we encourage you to apply even if you might need some flexibility for an interim period of time for relocation. If based in Seattle or New York, this role will require traveling to the San Francisco office once a month. Applications will be reviewed on a rolling basis.
For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.
Bachelor’s degree or an equivalent combination of education, training, and/or experience
Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
Location-based hybrid policy: Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.
Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.
Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Learn about our policy for using AI in our application process.