Head of Marketing Analytics (Remote)
Virtual Vocations Inc
Leading a team of five analysts, the full-time salaried Marketing Analytics Manager will develop multi-channel marketing measurement frameworks and performance insights while collaborating cross-functionally to drive data-informed business decisions in a remote environment.
Key responsibilities
Serve as the analytics lead for paid search, paid media, SEO, and growth marketing, owning the end-to-end measurement strategy
Act as a trusted advisor to marketing and business leaders, translating data into strategic recommendations and influencing roadmaps
Manage and mentor a team of marketing analysts, setting clear goals and ensuring high-quality, timely delivery of insights
Required qualifications
Bachelor's degree in Marketing Analytics, Business Analytics, Statistics, Economics, Data Science, or a related field; or equivalent professional experience
5+ years hands-on experience in e-commerce marketing analytics, with proficiency in SQL and experience with Python or R preferred
5+ years developing BI reports and dashboards at an expert level, preferably with Looker and/or PowerBI
3+ years of experience with GA360, Google Cloud (especially BigQuery), and large-scale marketing datasets
1+ years of experience as a people manager, including development and performance management of a team of 3 or more
Vacancy posted 3 days ago
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