Head of Media and Communications

Department: Global Paid Media & Analytics

Lionsgate is seeking a Manager to join the Global Paid Media & Analytics team. This role supports the development and execution of integrated media campaigns across Limited theatrical, day and date campaigns, full lifecycle as well as Fast Channel and Catalog.

This individual plays a key role in managing campaign workflows, owning key areas of plan development from strategy through execution, contributes to performance analysis and optimization, and helping translate insights into tactical recommendations under supervision.

Support media strategy development through analysis, research, and tactical recommendations

Contribute to planning discussions by helping build rationale for media approaches and optimizations in line with broader marketing strategy

Support testing and learning agendas, including audience targeting and platform strategies

Campaign Planning, Execution, and Performance

Own select aspects of campaign execution across Digital, Social, TV, Radio, and emerging platforms as well as lead planning through execution of other areas

Support trafficking, tagging/pixel implementation, QA, and reporting in collaboration with internal teams and agencies

Help ensure campaigns launch accurately and run efficiently, escalating issues as needed

Monitor pacing and performance, flagging risks and recommending optimizations with manager oversight

Support data accuracy and consistency across reporting and platforms

Cross-Functional Collaboration & Communication

Collaborate with marketing, creative, analytics, and distribution teams to support campaign execution

Manage, support and collaborate with Coordinators, helping guide execution and share best practices

Contribute ideas for new tactics, optimizations, and process improvements with manager guidance

Maintain awareness of competitive film releases and media strategies

Understand marketing strategy and performance targets and how media supports campaign those campaign goals

Build familiarity with box office trends and performance of major releases and apply to media planning strategy

Stay current on the evolving streaming and connected TV landscape, including FAST (Free Ad-Supported Streaming TV) platforms and Prime Video Channels

Bachelor's degree required

2-3+ years of experience in media planning, buying, analytics, or related field (agency/studio preferred)

Strong analytical skills with ability to interpret data and contribute to recommendations

Experience across digital and/or traditional media channels (Social, Programmatic, TV, Radio)

Familiarity with platforms such as Google Analytics, DV360, Amazon Ads, and social ad platforms

Strong proficiency in Excel and data analysis

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance.

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