CRM Strategist - Remote

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. Role: CRM Strategist
Location: Chicago, IL (Remote)
The CRM Strategist supports the strategic planning and tactical execution of our clients' CRM and email marketing programs. You translate strategy into detailed campaign plans, manage campaign execution in partnership with the Campaign Management team (Mexico City), and contribute analytical thinking to drive continuous performance improvement.

Based in Chicago, IL you'll work closely with the CRM Strategy Leadand a team of Campaign Managers to deliver personalized, high-performing email journeys for an audience of adult learners and healthcare professionals. Pencil connects directly to live ad accounts - pulling creative performance data back into the production workflow in real time, so every asset is scored, tracked, and fed back into the next brief. You'll use this intelligence to drive continuous optimization. Technical precision, platform fluency, and a test-and-learn mindset are essential.

We support flexible working and are open to different arrangements. Support the CRM Strategy Lead in the planning and execution of email and CRM programs across five institutions. - Monitor campaign performance - open rates, click-through rates, conversion, and enrolment attribution - and develop actionable recommendations for optimization
Manage A/B test design and analysis across subject lines, content, CTAs, and send times; document learnings and integrate them into future campaign planning
Maintain platform hygiene and data quality within CRM and email systems; coordinate data issue resolutions with the Data Analyst/Engineer
Partner with the Email Development team to ensure technical accuracy, rendering quality, and accessibility compliance across all email assets
Track and manage the campaign production calendar, coordinating with Campaign Managers, Copywriters, and Art Directors to ensure assets are delivered on time
Contribute to QBR reporting by compiling performance data, trend analysis, and strategic recommendations
Stay current with CRM best practice and emerging email marketing technology; identify opportunities to integrate AI-driven personalization and content optimization
Experience in CRM, email marketing, or lifecycle marketing - managing campaigns in a multi-brand or multi-program environment
Platform proficiency in enterprise email marketing systems (Salesforce Marketing Cloud, HubSpot, Marketo, Eloqua, or equivalent)
Strong analytical skills: comfortable with campaign performance data, A/B testing methodology, and reporting
Detail-oriented and technically precise: you understand HTML email specifications, deliverability requirements, and QA standards
Proficiency with AI tools relevant to email marketing - including AI-assisted subject line generation, content personalization, and send-time optimization
Systematic, test-and-learn approach to campaign planning and optimization
Be actively pro-inclusive and anti-racist across our community, clients and creations

All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.