Head of marketing & social media

Senior Marketing Manager Zando, a nimble independent publisher, is looking for an experienced candidate to execute title marketing campaigns. This is a full-time position based in New York, NY. Zando offers competitive salaries and a comprehensive benefits package.

The Company: Zando is the modern publishing house shaping what readers obsess over next. We champion bold voices, build influence beyond the page, and publish stories that define the cultural moment.

Key Responsibilities: Zando is seeking a Senior Marketing Manager to lead excellent title marketing campaigns with an interest in working across genres to support our imprints including SJP Lit, Tin House, Zando, and Slowburn. Reporting to the Executive Director of Marketing, you will be the executional force behind each campaign, communicating each title’s strategy to internal stakeholders, external partners, authors, and retailers. You are someone who works well both independently and with cross-functional teams (Marketing, Editorial, Publicity, Sales, etc.), and is comfortable collaborating with creative partners (content creators, authors, celebrities) to produce quality work.

Own title marketing for 10-12 titles per year including creative strategy and the marketing plan for each campaign

Manage the creation of assets by liaising with in-house graphic designer and social media managers

Lead and optimize digital advertising campaigns including Meta and AMS

Organize influencer outreach

Create bespoke merchandise items as necessary to support campaign execution

Oversee title marketing organizational processes including sales conference prep and seasonal planning

Ensure all deadlines are met for each title and own updating internal systems

Support sales on marketing materials including designed digital and print assets

Establish KPIs and regularly report on key metrics

Qualifications: 4+ years of experience in a Marketing role, ideally within media or book publishing

Proven ability to create effective integrated campaigns that prioritize out-of-the-box thinking

Ability to handle multiple projects and responsibilities simultaneously

Excellent organizational skills and exceptional attention to detail

Proficiency with Microsoft Suite and Google Drive

Genuine interest in literature and connecting with readers

Additional strengths: Early-stage brand experience

Results-oriented and forward-thinking

Collaborative and flexible

Good blend of pragmatism and creativity

Diplomatic, clear communicator

Self-starting, highly motivated

Salary: $80K

Benefits: Health

Dental

401K

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