Head of Marketing Communications and PR

Director Of Marketing And Communications

JVS is a non-profit, non-sectarian agency. Our mission is to empower individuals from diverse communities to find employment and build careers; JVS provides a broad range of services including adult education, skills training, job readiness training, job placement and support, and access to post-secondary education. The Director of Marketing and Communications reports to the Senior Vice President of Policy & Advancement and serves as the lead strategist and implementor of JVS's marketing and communications activities, from ideation through to measurement. This role ensures the marketing & communication function supports JVS's organizational priorities, enrollment goals, engaging new employer partners, and fundraising efforts, while keeping all activities connected to the organization's mission and vision.

They provide strategic vision on agency-wide initiatives, from program marketing and storytelling to business development, advancement campaigns, and public relations. This role owns brand management efforts and brings deep marketing & communication expertise and the capacity to try new things, identify areas for improvement, and implement strategic vision. The Director leads a three-person team, made up of one Digital Marketing Specialist and one Marketing Analytics Specialist, along with managing relationships with external vendors for public relations, design, photography, videography, and print collateral.

Strategy and Brand Management

Program Marketing

Fundraising Communications

Digital & Print

Proficient in Salesforce and Salesforce Pardot

Robust knowledge of the media and news landscape in Greater Boston

Excellent writing and editing skills

Proficient in graphic design tools, such as Canva and Adobe Suite

Project management skills

Website development skills, including SEO, rank math, HTML, and Wordpress experience

Analytical acumen and ability to translate complex data into understandable reports, visualizations, and metrics

Ability to collaborate effectively across teams to produce high-quality communications and marketing materials in timely fashion

Bachelor's degree or equivalent in marketing, communications, or related field. Graduate-level degree preferred but not required.

Minimum of 5 years of experience in communications and marketing

Experience marketing programs to complex audiences and vulnerable populations

Experience with fundraising appeals, events, and other fundraising communications activities

Expertise in marketing strategy, brand management, and market research

Experience developing marketing campaigns across paid and earned channels

Eye for visual design and aesthetics

Background in nonprofit marketing and experience/knowledge of JVS's primary audiences

Experience building and launching new campaigns

Comfort with emerging technologies, project management tools, and workflow software.

$JVS is strongly committed to diversity and a workplace environment that respects, appreciates and values employee differences and similarities. By providing and supporting a work culture that fosters and builds diversity and its strengths, JVS will better serve our local communities and continue to provide quality services.

JVS is an employment at will organization and an equal opportunity employer committed to maintaining a work and learning environment free from discrimination on the basis of sex, race, color, religion, national origin, pregnancy, gender identity, sexual orientation, martial/civil union status, ancestry, place of birth, age, citizenship status, veteran status, political affiliation, genetic information or disability, as defined and required by state and federal laws.