Head of Field Marketing - Remote

Field Marketing Director
Field Marketing creates and executes the local marketing plan as the market level experts within the Southeastern Business Unit (SEBU). The local field marketing team is responsible for collaborating with both the Marketing and Sales Departments in planning, developing, managing and evaluating the local marketing plans for priority DMAs and driving overall business alignment in support of all marketing initiatives. The Field Marketing Director (FMD) also oversees the execution, tracking, and evaluation of local marketing programs and partnerships and facilitates national program execution within the Business Unit to achieve portfolio and brand-level marketing objectives and BU sales priorities. The FMD is also the lead in communication of all marketing platforms and programs, gaining buy-in with BU leaders, wholesalers, and customers as required. Annual Planning
Lead development of the annual marketing plan within the Business Unit in line with the annual planning cycle.
Management, Execution, and Communication of Local Market Plans
Lead all execution against the annual marketing plan within the Business Unit by leveraging internal and agency resources to deliver on annual volume and brand-level objectives.
Sponsorship Management
Lead all sponsorship initiatives, from sourcing and vetting new opportunities to managing execution of existing ones, ensuring that partnerships and execution plan ladders back to support business unit sales and brand objectives.
Serve as the leader for all marketing activities within the business unit including with internal and external resources and cross functional partners.
A Bachelor's degree in marketing, communications, or adjacent discipline

• 10+ years of marketing experience in a related role
• A cross functional marketing background in areas such as brand, retail, channel, trade marketing, experiential marketing and/or partnerships
• Experience managing people in direct reporting and indirect reporting relationships
• Experience working with and managing agencies (media, creative, activation, promotional).
• Understanding of the creative with ability to write creative briefs, evaluate creative, and provide constructive feedback to agencies
• Highly developed interpersonal skills and leadership qualities
• Proficient at leading presentations with various audiences and sizes (internal, leadership, customer, etc)
• Excellent organizational and time management skills
• Tech-proficient with strong working knowledge of MS Word, Excel, PowerPoint, and other digital tools
• Understanding of social networking/media technologies and their application to marketing also desirable

Masters degree or MBA preferred
Alcohol beverage experience or experience in CPG using a three-tier distribution system.
Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Position resides at the respective Business Unit office and requires 40% travel.
Must be located, or be willing to relocate to, the South Florida area (Miami/Ft Lauderdale/West Palm Beach).

Full time
Marketing
For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. An employee's pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.
The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).