Marketing Lead (Events)

FlexFactor is building a category-defining payments intelligence platform focused on real-time decline decisioning.
We operate in a complex, education-heavy GTM environment that blends enterprise sales, strategic partnerships, outbound demand generation, and high-impact industry events.
We are not hiring a traditional marketing coordinator.
We are hiring a senior GTM operator who can turn strategy into execution across events, campaigns, product marketing, and field programs—and directly impact pipeline and revenue.
This role sits at the center of our GTM engine and reports directly to the VP of GTM.
What You’ll Own
Field Marketing & Events
End-to-end ownership of event strategy, execution, and follow-up
Event selection, sponsorships, and planning
Pre-event campaigns and meeting generation
On-site execution support and messaging alignment
Post-event pipeline activation and follow-up systems
Demand Generation & Campaigns
Execution of GTM campaigns tied to ICP and target accounts
Email and lifecycle marketing (HubSpot)
Campaign planning, execution, and performance tracking
Support for outbound and BDR-driven programs
Continuous optimization of messaging and conversion flows
Product Marketing Execution
Translate product positioning into market-facing materials
Own launch assets, decks, one-pagers, and messaging updates
Maintain Sales enablement content and competitive positioning
Ensure consistent narrative across all GTM touchpoints
Build and maintain core Sales materials:
Objection handling frameworks
Support enterprise deal cycles and strategic opportunities
Ensure Sales has what it needs to win complex deals
Co-marketing programs with strategic partners and ISOs
Joint campaigns, webinars, and partner activations
Support partner-driven demand generation initiatives
Marketing Operations
HubSpot workflows, campaigns, and reporting
Vendor and agency coordination
Budget tracking and execution discipline
Marketing performance visibility and reporting
What Success Looks Like
Turn GTM strategy into repeatable, high-quality execution
Drive measurable pipeline from events and campaigns
Increase conversion of partner and event activity into opportunities
Strengthen Sales effectiveness through world-class enablement
Operate independently without task-level direction
Build systems that scale beyond founder involvement
Improve consistency, speed, and quality across GTM execution
We’re looking for someone who is:

• A proven operator, not a coordinator
• Highly execution-oriented with strong ownership instincts
• Comfortable in ambiguous, fast-moving GTM environments
• Experienced in B2B SaaS, fintech, or enterprise sales motions
• Strong at both strategy translation and hands-on execution
• Exceptionally organized, proactive, and resourceful
• Comfortable working directly with senior leadership and Sales
• 5-10+ years in B2B marketing (SaaS, fintech, or payments preferred)
• Experience owning field marketing, events, or demand generation
• Hands-on experience with HubSpot or similar marketing automation tools
• Experience supporting enterprise Sales teams with enablement materials
• Proven ability to run campaigns end-to-end
• Cross-functional experience with Sales, Partnerships, and Product

This Role Is NOT For
Task executors without ownership mindset
Pure content marketers without GTM impact experience
Agency-only backgrounds without in-house execution ownership
Candidates who require heavy structure or direction to operate
Specialists who have not owned full campaigns or programs
Reports directly to Head of GTM
Works closely with:
~ Product and executive team

Why This Role Matters
FlexFactor's GTM motion depends on tightly integrated execution across positioning, events, partnerships, and Sales.
Today, much of this execution is centralized.
This role is designed to:
Improve ROI from events and partnerships
Strengthen Sales effectiveness through better enablement
Allow leadership to focus on strategy, not coordination
Title: Marketing Director or Marketing Manager (based on experience)
Competitive base salary + performance bonus
Equity participation aligned with early-stage growth
#J-18808-Ljbffr