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GTM Lead

$180k
Full-time

Clera

About the Role

This is a founding GTM role at a seed-stage AI infrastructure startup that has hit product-market fit early and is now growing faster than its current team can handle. You'll own the entire go-to-market function from day one, working directly with the founder to build marketing, sharpen the sales pipeline, and prove out a repeatable GTM motion — all hands-on, before you hire a team beneath you.

What You'll Do

  • Own marketing end-to-end: positioning, messaging, content strategy, product launches, and demand generation.

  • Co-own brand and story direction with the founder, then execute and iterate based on real results.

  • Analyze and optimize the sales pipeline — how leads arrive, get qualified, and where they stall — then fix the bottlenecks.

  • Run continuous experiments and use data, not opinions, to decide what to double down on.

  • Write copy, build email sequences, and manage GTM ops including tooling, tracking, and reporting.

  • Communicate authentically with a technical audience — engineers and platform teams who are allergic to marketing speak.

  • Hire and manage marketers once the playbook is validated.

What We're Looking For

  • 3+ years of hands-on B2B growth experience, ideally carrying a company from Series A through Series B — in the room making decisions, not adjacent to them.

  • Strong technical fluency: you can explain agent testing, infrastructure concepts, or developer tooling to engineers without needing a translator.

  • Proven track record running A/B tests and building marketing judgment through experimentation volume, not theory.

  • Background in developer tools, infrastructure, or platform companies strongly preferred.

  • Published technical writing for a real audience — newsletter, blog, Substack, or documentation people actually read.

  • Experience leading a company through repositioning or a rebrand and measuring its impact on metrics.

  • Prior experience hiring and managing at least a small marketing team.

  • Based in San Francisco or willing to relocate — this is an on-site role.

Compensation & Benefits

Base salary starting at $180,000 USD annually (top of range not specified). Equity expected at this stage. Visa sponsorship is not available.

Location

On-site in San Francisco, CA . Relocation candidates welcome; remote work is not available for this role.

Vacancy posted 3 days ago
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