GTM Lead
$180kClera
About the Role
This is a founding GTM role at a seed-stage AI infrastructure startup that has hit product-market fit early and is now growing faster than its current team can handle. You'll own the entire go-to-market function from day one, working directly with the founder to build marketing, sharpen the sales pipeline, and prove out a repeatable GTM motion — all hands-on, before you hire a team beneath you.
What You'll Do
Own marketing end-to-end: positioning, messaging, content strategy, product launches, and demand generation.
Co-own brand and story direction with the founder, then execute and iterate based on real results.
Analyze and optimize the sales pipeline — how leads arrive, get qualified, and where they stall — then fix the bottlenecks.
Run continuous experiments and use data, not opinions, to decide what to double down on.
Write copy, build email sequences, and manage GTM ops including tooling, tracking, and reporting.
Communicate authentically with a technical audience — engineers and platform teams who are allergic to marketing speak.
Hire and manage marketers once the playbook is validated.
What We're Looking For
3+ years of hands-on B2B growth experience, ideally carrying a company from Series A through Series B — in the room making decisions, not adjacent to them.
Strong technical fluency: you can explain agent testing, infrastructure concepts, or developer tooling to engineers without needing a translator.
Proven track record running A/B tests and building marketing judgment through experimentation volume, not theory.
Background in developer tools, infrastructure, or platform companies strongly preferred.
Published technical writing for a real audience — newsletter, blog, Substack, or documentation people actually read.
Experience leading a company through repositioning or a rebrand and measuring its impact on metrics.
Prior experience hiring and managing at least a small marketing team.
Based in San Francisco or willing to relocate — this is an on-site role.
Compensation & Benefits
Base salary starting at $180,000 USD annually (top of range not specified). Equity expected at this stage. Visa sponsorship is not available.
Location
On-site in San Francisco, CA . Relocation candidates welcome; remote work is not available for this role.
$150k - $165k
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