Head of Product Marketing Management - B2B

Brady Corporation is seeking a Director, Product Marketing. This is a senior role driving market-led growth for North America across a multi-product, multi-industry portfolio. Positioned between Global Product Management, Operations, Sales, and Marketing, this leader converts complex solutions into compelling value propositions.

Leading a high-performing team, you will turn strategy, demand forecasts, and pricing into local momentum while tracking regional standards and competitor moves. Key duties include executing a regional marketing plan, aligning strategic sales, leading commercial launches, providing channel training, refining the buyer journey, and driving revenue, profitability, and market share through data-led initiatives and customer advocacy.

What You'll Be Doing: Regional Plan & KPIs: Create and execute the regional product marketing plan while managing KPIs for revenue, margin, pipeline, and ROI.

Competitive Analysis: Monitor local competitors to build counter-strategies.

Standards Monitoring: Market-Led Growth: Design data-driven initiatives to expand market share and pipeline.

Launch Execution: Lead commercial product launches across all internal and external teams.

Provide field-based demand forecasts with operations and sales.

Sales Alignment: Align global product plans with local revenue team priorities.

Channel Enablement: Deliver training and tools to sales teams and channel partners.

Customer Advocacy: Develop customer case studies, references, and testimonials.

What You Will Need To Be Successful: Education: Bachelor’s degree in Business, Marketing, Engineering, or a related field (MBA preferred).

Experience: Minimum of 8 years of progressive marketing experience, with a minimum of 5 years dedicated specifically to B2B product marketing leadership. Industrial distribution channel marketing experience (preferred).

Travel: Ability to travel 20% to 40% to engage with regional sales teams, channel partners, and key customer accounts.

#Brady Corporation is a global industrial technology leader dedicated to making workplaces safer, more productive, and more connected. Backed by a 110+ year legacy of reliability and innovation, we have entered an exciting era of transformation and growth, powered by more than 10,000 team members serving customers across 40+ countries. Following our acquisition of Honeywell’s Productivity Solutions and Services business in August 2026, Brady brings together trusted leadership in safety, materials science, and identification with advanced mobile computing, scanning, and automation. We help organizations make work safer, more productive, and more connected by transforming everyday critical information into actionable intelligence. Our end-to-end platform unites two powerful pillars:

Identification Solutions: High-performance labels, safety signs, engineered materials, and rugged industrial printing systems.

Industry-leading mobile computers, barcode/RFID scanners, specialized software, voice automation, and workflow services.

From aerospace, healthcare, and laboratories to manufacturing plants, retail, data centers, and global transportation and logistics hubs, we empower customers to identify, protect, track, and optimize the people, assets, and processes that keep the world running.

And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision

Paid time off and holidays

Opportunity to participate in incentive programs for all full-time employees

Scholarship program for children of Brady employees

A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities

Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)