Remote Head of Marketing - Ecommerce

Job Category Sales & Marketing
Schedule Full Time
Located Remotely? Position Type Management
Bonus Eligible: Promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total hotel goals. Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. Showcases Food and Beverage promotions, both to hotel guests and to local patrons. Liaises and builds deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. Develops and executes basic marketing strategy across multiple outlets and for the positioning and pull-through of continent strategy that align with hotel goals. Supports and implements marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication, digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity. Activates incremental marketing opportunities ranging from partnerships, third-party sites and CVBs. Reports out on campaign performance to SMR (Sales, Marketing & Revenue Management) leadership as requested.
2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in

the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

Marketing and Digital
Develops and executes the overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities, with support and consultation of the General Manager(s).
Cultivates partnership with and active participation in demand generation strategy development (SMR).
Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.
Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice. Leads the strategic pull-through of continent and brand promotions and campaigns.
Partners with Revenue Management to develop and execute promotional strategy.
Develops and manages property email marketing strategy, digital strategy across M.com and Third-Party sites, paid media campaigns and performance and verifies proper execution.
Supports group lead generation efforts.
Manages internal and external partners to verify deliverables are executed to support hotel strategy.
Develops annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
Monitors and provides recommendations for SEO and update as needed in collaboration with MDS or agency.
Content Management
Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.
Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA content (via respective extranet sites) and Third-Party / Group Site content (via respective content management systems).
Manages photography distribution including search photos, pre-arrival photos, and photo gallery management.
Creates landing pages and Discovery Pages to enhance content, as applicable.
Manages guest communications (e.g. confirmation, pre-arrival, etc.).
Partnerships and Public Relations
Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS).
Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.
Manages PR agency, if applicable, or internal PR messaging.
Manages execution of PR events and promotions.
Manages outlet marketing opportunities on third party and local partner sites.
Defines in-house F&B programming in partnership with F&B Director and manage execution.
Manages paid social media budget and strategy.
Assists in reviewing social media content calendars and collect local area and property events.
Leads, owns and directs asset development, including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and

Measures and communicates success of campaigns and digital performance using relevant reports tools.
GMs, Sales and Revenue Leaders, Regional Team, media representatives).
Collects, reviews, and submits invoices for property marketing efforts and manage the overall submission process.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
Regis Hotels & Resorts is committed to delivering exquisite experiences at more than 50 luxury hotels and resorts in the best addresses around the world. Regis hotel in New York by John Jacob Astor IV at the dawn of the twentieth century, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by a team of gracious hosts that combine classic sophistication and modern sensibility, as well as our signature Butler Service. Regis, you join a portfolio of brands with Marriott International.