Senior Strategist - Brand & Entertainment - Remote

Senior Brand Strategist
Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. As the Senior Brand Strategist at MrBeast, you are the Lead Storyteller and Commercial Architect behind our partnerships. Sitting at the intersection of Creative, Sales, and Production, you are responsible for turning ambitious ideas into undeniable, data-backed pitches that leverage the full power of our portfolio. This role blends creative intuition with commercial rigor and is critical to winning and scaling high-impact, multi-platform partnerships. This role is based in New York, where you'll work in-office five days per week, or Los Angeles, where you'll operate in a fully remote environment while maintaining tight, daily collaboration with teams in New York (Product Solutions and Sales) and North Carolina (Activation and Production). Lead cross-functional creative brainstorms with Sales, Content, and Creative teams, extracting and refining ideas into sellable concepts
Design visually compelling client decks in Google Slides that clearly structure narrative, solution, and timeline
Act as the feasibility filter between Sales ambition and Production reality by vetting concepts directly with Content and Production teams
Serve as guardian of the MrBeast brand voice, ensuring concepts align with audience expectations, platform trends, and brand safety
Apply deep knowledge of YouTube algorithms and TikTok trends to sell cultural moments - not just impressions
to create rapid concept storyboards and visual proofs that help clients instantly envision the final product
Commercial Rigor & Deal Handover:

Serve as pricing and margin gatekeeper, structuring custom integrations to meet market expectations while adhering to internal margin requirements
Communicate strict budget parameters to Brand Activation Leads to protect profitability
Architect upsell opportunities directly into initial pitch structures to maximize deal size from day one
Research, Data & Vertical Strategy:

CPG, Auto, Tech) using public and proprietary research
Maintain working expertise in audience psychographics and performance data across Google Analytics, Nielsen, and Viewstats
Go beyond surface-level metrics by mining YouTube data and AI-assisted research to validate selling propositions
Partner with Activation Leads on post-campaign retrospectives to extract "Why We Won" insights and convert performance data into future sales leverage
Help standardize pitch decks, deal terms, and sold sheets across the organization
Act as a feedback conduit, surfacing client objections, market signals, and product gaps to continuously improve our commercial offering
Present creative and strategic concepts confidently to C-suite executives
8–10+ years in Strategy or Planning at a top-tier digital publisher, social platform, or creative agency

• Proven leadership on seven-figure, multi-platform integrated marketing deals (beyond standard media buys)
• Deep expertise in at least one high-value vertical (CPG, Tech, Auto, or Finance), including the KPIs that matter most to CMOs
• Experience packaging Intellectual Property (IP), talent, and virality—not just impressions
• Deep fluency in the digital advertising ecosystem, including formats, specs, and platform constraints across YouTube, TikTok, and Instagram
• Expert proficiency in Google Slides (required)
• Working knowledge of Google Sheets, Slack, and Boostr
• Strong data fluency across Google Analytics (required), Nielsen, Viewstats, and YouTube Data APIs
• The target total compensation ranges from $135,700 – $170,200, including a fixed annual salary of $118,000 – $148,000, an employee equity plan grant, bonus, plus comprehensive benefits.

Equity grants are issued in good faith, subject to company policies, board approval, and individual eligibility.
Every piece of content we publish reaches millions and influences culture in real time. Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance

• Company contributions to employee Health Savings Accounts (HSA)
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days