Head of Recruitment Marketing

You will be based in our SF, NYC, or Seattle office and will be required to be in office 3x/week.About RipplingRippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.About the roleWe’re hiring a Director of Verticals Marketing to run the full marketing function for our industry-focused go-to-market motion. You’ll also own the channel strategy and partner closely with the sales team to drive pipeline and revenue.Rippling is the best way for businesses to manage all of their HR, IT, Finance, and Spend operations in one place. Combined with our AI capabilities, that breadth creates a rare GTM opportunity: we can uniquely solve problems for customers in specific industries where the employee graph, payroll, compliance, IT, spend, and workforce operations are tightly connected.This is a leadership role for someone who can move between strategy and execution: identifying the right verticals, understanding the buyer and operational pain in each one, crafting the message, building the GTM motion, enabling the field and measuring whether the motion is working.What you will doOwn Rippling’s vertical marketing strategy. Identify and prioritize the industries where Rippling has the strongest right to win based on customer pain, product fit, sales signal, market size, competitive dynamics, and quantitative proof.Translate Rippling’s broad platform into sharp industry narratives that speak to the biggest problems of buyers in each vertical.Partner with Sales, Revenue Operations, Demand Gen, Enablement, and Product Marketing to build and execute a full funnel GTM motion across a variety of channels.Surface vertical-specific gaps, evidence needs, and roadmap implications while keeping external claims grounded in proof.Create field-ready enablement and assets. Build the core talk tracks and materials sellers need: industry one-pagers, discovery guides, pitch narratives, competitive landmines, demo guidance, proof points, customer stories, and campaign inputs.Develop and manage a high-performing verticals marketing team. Manage a team and build the operating cadence, standards, and priorities for the verticals marketing function.Define and measure the leading and lagging indicators for the vertical motion, including pipeline quality, win rate, attach rates, competitive performance, and message resonance.What you will need7+ years of B2B marketing experience and familiarity with vertical GTM motionsA track record of owning integrated campaigns and demand generation tied to measurable pipelineProven experience leading and developing high-performing marketing teams, with a track record of hiring, coaching, and managing talent in fast-paced, high-growth environmentsDemonstrated cross-functional leadership and the ability to thrive in ambiguity at a fast paceYou understand how sellers use messaging in real conversations and can enable them with talk tracks and materials that improve discovery, sharpen pitches, and help teams handle objections.Clear frameworks that use qualitative and quantitative inputs to inform bets, diagnose performance, and make tradeoffs.We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. comRippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.This role will receive a competitive salary + benefits + equity.