Freelance Strategist

Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Overview We are seeking a Paid Search Strategist to support a large-scale hospitality client within the Meta Search ecosystem. Unlike a traditional paid search role, this position is less focused on hands‑on campaign execution and more centered on performance management, project coordination, stakeholder communication, and strategic oversight. This is a hybrid schedule requiring of 4 days/week on average in office. Responsibilities Serve as the day‑to‑day strategic lead supporting Meta Search initiatives across multiple travel and hotel advertising platforms.

Monitor campaign performance and proactively identify opportunities to improve business outcomes.

Ensure campaign quality, tracking accuracy, and operational excellence through ongoing QA and performance oversight.

Analyze data and performance trends to provide actionable insights and recommendations.

Partner with third‑party vendors responsible for campaign management and hold partners accountable for performance delivery.

Support troubleshooting efforts related to tracking, feeds, connectivity, data discrepancies, and publisher integrations.

Manage timelines, dependencies, and deliverables across multiple stakeholders and projects simultaneously.

Present performance insights, recommendations, and status updates to internal teams and client stakeholders.

Qualifications 3-5+ years of experience in paid media, paid search, media strategy, performance marketing, digital activation, or a related field.

Strong project management and organizational skills

Strong analytical skills with the ability to interpret data, identify trends, and translate findings into actionable recommendations.

Understanding of digital media measurement, performance KPIs, attribution concepts, and marketing analytics.

Proven ability to solve problems, navigate ambiguity, and manage complex projects from planning through execution.

Demonstrated use of AI tools to improve workflows, automate processes, accelerate analysis, or enhance productivity.

Experience working with Meta Search platforms such as: Google Hotel Ads, TripAdvisor, Trivago, Kayak, or Bing Travel is preferred

Familiarity with feed‑based marketing, product feeds, inventory feeds, or data feed management.

Experience within hospitality, travel, ecommerce, retail media, or performance marketing environments.

Exposure to Google Ads, Search Ads 360 (SA360), Microsoft Ads, or other digital advertising platforms.

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Flexible working arrangements

‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io your information will be kept confidential according to EEO guidelines.

This is the pay range the Company believes it will pay for this position at the time of this posting. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/30/2026.

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