Head of Marketing and Advertising

Director, Paid Marketing & MarTech
Every paid dollar EcoShield spends to acquire a customer will run through you. This is the senior operator seat for all paid customer acquisition: you will own the strategy, the execution, and the P&L for every paid channel, manage an annual working media budget (with a focus on driving marketing attributed revenue at an acceptable CAC), and own the marketing technology stack that powers the entire engine. You will be hands-on in the work while we grow the program and hire the team, building and optimizing campaigns yourself in the early innings. Your channels feed a National Inside Sales organization, so you will own paid media's contribution to marketing attributed revenue which is driven by qualified lead volume, connected leads, sales, and blended CAC.

Strategy, execution, and P&L for all paid channels: paid search, paid social, display and video, Local Services Ads, retargeting, direct mail testing, etc.
An annual working media budget scaling into eight figures, deployed against clear CAC, ROAS, and lead volume targets by channel.
The MarTech stack and team end-to-end: evaluating, selecting, negotiating, and implementing platforms across tag management, web analytics, call tracking and conversation intelligence, experimentation, and marketing automation. You will partner with the CMO and other Marketing and Analytics leaders to build out this program.
Measurement design in partnership with the Director, Marketing Data & Analytics: offline conversion feeds, value-based bidding, and incrementality testing so ad platforms optimize toward sold subscriptions rather than simply raw lead volume.
Lifecycle marketing: email and SMS nurture programs covering speed to lead, failed dial revival, and aged lead win back, run on a modern automation platform.
Team and partner leadership: as we grow the program, you will hire and develop paid media and lifecycle specialists and manage agency and vendor relationships if/where they genuinely add value.
Daily partnership with National Inside Sales on speed to lead, lead quality feedback loops.
Creative testing velocity: briefs, ad copy, landing page variants, and offer tests in partnership with CRO.
Forecasting and reporting: paid lead and sales volume forecasts, with weekly performance reporting on spend, CAC, and ROAS.
4+ years in affiliate or partner marketing, with direct hands-on responsibility for a program's results.

• Demonstrated experience building or substantially scaling an affiliate program, ideally from scratch or from a basic state.
• Hands-on platform fluency with one or more major affiliate networks or SaaS platforms (Impact, Commission Junction, Awin, Partnerize, ShareASale, Rakuten Advertising, Everflow, or similar).
• A track record of negotiating favorable commercial terms with publishers and holding a channel to a CAC or ROAS target.
• Experience with lead generation or performance partnerships, including host and post, lead transfer, or pay per call models.
• An existing network of publisher and review site relationships, or a proven ability to build one quickly through cold outreach.
• Strong analytical skills: comfortable modeling payouts and margins, evaluating partner quality, and defending decisions with data.
• Experience in a marketing organization that drives leads for an inside sales call center.

Home services, subscription, and/or local services category experience.
Familiarity with call tracking platforms and offline conversion feeds.
Experience managing affiliate compliance and fraud prevention at scale.
We are building a lead generation and online customer acquisition engine from the ground up, in an industry that has never seen one built this well. The pace will be fast, team culture will be one of winning and collaboration, and the celebrations will be exciting as we grow and hit our targets. Your fingerprints will be on something that did not exist before you showed up.
If you want to manage an established program with partners already in place, this is not the seat. Management / EcoShield Pest Solutions is one of the fastest-growing pest control companies in the country! We do this by delivering exceptional experiences to our customers, employees, partners, and communities—treating everyone like family.
Director level roles are eligible to participate in our annual performance bonus program.
Health, dental, and vision insurance and a 401(k) plan with employer matching.
Open PTO policy.
In-office work model with the expectation of being in office 5 days a week.
Reasonable accommodations may be provided to assist individuals with disabilities in performing these essential functions.
Frequent use of hands and fingers for typing and using a computer mouse
Occasionally lift and carry office materials or supplies up to 25 pounds
Requires clear vision for reading documents, computer screens, and other office materials
Work is inside a climate-controlled office with quiet to moderate noise level
EcoShield is an equal opportunity employer, committed to diversity and inclusion. We make employment decisions based on merit and business needs, without discrimination based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Americans with Disabilities Act (ADA): The Shield Co. Management, LLC is committed to providing reasonable accommodations to qualified individuals with disabilities during both the hiring process and throughout employment, in accordance with applicable laws.