Head of Product Marketing - B2B

About LanternLantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation's top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team, including Care Advocates and nurses, for the entirety of their care journey, helping them get back to good health, back to their families and back to work. With convenient access to specialists nationwide, Lantern means quality care is within driving distance for most. Director, Product Marketing, CommercialYou are a positioning and messaging pro who has won in a crowded, competitive market. You know how a benefits leader evaluates a vendor, how a consultant runs a finalist process, how a health plan thinks about a partner, and what a CFO needs to believe before saying yes. You see a gap and close it before anyone asks, whether that means writing the story, fixing the deck or building an AI workflow so the whole team moves faster. You never ship anything you haven’t pressure-tested, edited and made your own. You read people well, you listen before you pitch, and you are the person sales leaders want next to them in strategic conversations.Location: Dallas, TX or New York, NY - Hybrid schedule (3x in office per week)Responsibilities:Own positioning, messaging, point of view, claims, and proof points for our commercial audiences: employers, benefits consultants, health plans, public sector, and labor organizations.Tailor the Lantern story by segment and persona, and equip the commercial team at every stage of the buying process.Build the core sales materials that help buyers understand our solutions, our value, and how we work with them.Develop partner and channel positioning with our health plan and ecosystem partners.Turn market, competitive, and customer insight into sharper messaging on a regular cadence.Lead go-to-market for new products and features for commercial audiences, as part of our broader launch plan.Partner closely with Sales, Solutions Consulting, Proposals, Client Success, Consultant Relations, Health Plan and Partnerships, Product, Enablement, Data Science and Analytics, Clinical, Pricing, and Growth Marketing to keep the story consistent everywhere.Use AI to build and scale how you research, write, and equip the field.Requirements: 8-10 years of B2B product marketing experience Employer-sponsored health benefits experience, gained working with employers, benefits consultants, or health plans.Experience building messaging frameworks, segmentation, and personas that a sales team actually used.Fluency in healthcare economics, including savings, utilization, pricing models, and performance guarantees.Executive presence with sales leaders, consultants, and buyers, and comfort presenting to customers and prospects.Strong judgment and emotional intelligence: you read the room, adapt in the moment, and know when to push and when to listen.Concrete, specific AI fluency: you’ve built workflows or tools that changed how you work.Strong original thinking, writing, and editing, including the ability to spot an AI draft that is wrong, generic, or off-brand and fix it.Move Fast: Acting with urgency to respond to client and business needsBe Comfortable in a Fast-Paced Environment: that can be challenging but highly rewardingBe Good with Numbers: both in how they articulate value propositions but also in how they measure and report successBe Strategic Thinkers/Problem Solvers: both in how they work cross functionally, and also in how they build their function and supporting systems/processesBe Customer Focused: always looking to understand, advocate for and improve how we engage with our prospectsHave High Energy and a Positive Outlook: infusing their engagement with prospects and internal teams with positive energy to help achieve our joint goalsBenefitsMedical InsuranceDental InsuranceVision InsuranceShort & Long Term DisabilityLife Insurance401k with company matchPaid Time OffPaid Parental LeaveCompensation: Base salary range: $You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins. INCLUSION is a core tenant of your personal beliefs. You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren’t just the individuals using your product. Please apply to our role & someone from our Talent Acquisition Team will reach out to help you navigate our interview process.Lantern does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.