Head of Marketing Management

Position SummaryThis role will support scalable new customer acquisition across Paid Search, SEO, and Publisher Affiliate channels. The position is execution-focused, operating in close partnership with external agencies and internal cross‑functional teams to drive efficient growth while maintaining performance targets.ResponsibilitiesPaid Search (SEM)Collaborate on Paid Search strategy across Google Ads (Search, PMax, YouTube) in partnership with external agencyManage day‑to‑day agency execution, ensuring alignment on budget pacing, creative priorities, testing roadmap, and efficiency targetsBuild and own the Paid Search roadmap, including keyword expansion, query mining, negative strategy, bid optimization, and segmentationIdentify and capitalize on emerging search trends (AI‑driven search behavior, evolving SERP formats, PMax advancements, YouTube scale opportunities)Partner with Creative and Ecommerce teams to develop and test high‑performing landing pages and search‑specific messagingDrive a structured testing agenda across ad copy, audience targeting, offer strategy, and landing page variationsMonitor nCAC, MER, and blended efficiency metrics to ensure scalable, profitable growthProactively identify scale opportunities while protecting acquisition and contribution margin targetsSEO & Content StrategyOwn the SEO execution roadmap in partnership with the SEO agency, aligning content and technical initiatives to new customer acquisition goalsDefine and evolve content clusters and pillar strategies to capture high‑intent search demand and build topical authorityPrioritize mid‑ and bottom‑funnel content opportunities that drive revenue, not just trafficIdentify technical SEO gaps and partner with Engineering and Ecommerce to improve crawlability, indexation, site performance, and on‑site conversionExecute on‑site optimizations (PDP, PLP, blog, internal linking, structured data) to improve organic visibility and CVRTrack and report on SEO's impact on new customer acquisition, revenue contribution, and blended CACQualificationsEducation & ExperienceBachelor's degree in Marketing, Business, Analytics, or related field.4–7 years of experience in performance marketing, SEO, paid search, or growth roles, ideally within DTC, e‑commerce, or consumer brands.Proven experience managing or partnering with external agencies across SEO, SEM, and/or affiliate channels.Demonstrated track record of driving new customer acquisition and revenue growth, not just traffic or engagement.Skills & CompetenciesStrong working knowledge of Paid Search (Google Ads, PMax, YouTube) and SEO best practices (technical, on‑page, and content strategy).Experience with keyword strategy, query mining, content clustering, and funnel‑based content prioritization.Ability to analyze and optimize toward performance metrics such as nCAC, MER, conversion rate, and blended CAC.Familiarity with SEO and analytics tools (e.g., Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog).Strong analytical skills with the ability to translate data into actionable insights and testing plans.Experience partnering cross‑functionally with Creative, Ecommerce, and Engineering teams to improve landing pages and site performance.Ability to manage multiple workstreams simultaneously while maintaining attention to detail and execution quality.Comfortable operating in a fast‑paced, growth‑stage environment with shifting priorities.Strong communicator who can effectively manage agency partners and align cross‑functional stakeholders.BenefitsOur fast‑paced, high growth environment creates a strong opportunity for professional development born from evolving experiencesCompetitive cash compensation plus employee stock optionsHealth/Vision/Dental401k MatchUnlimited PTOFinish Line Fridays – finish at 3:00 every FridayGenerous set of observed holidays (17 days of office closure in 2025)$1,000 annual perks program to support a high‑performance lifestyleAccess to Momentous products and merchandiseLocationThis is a hybrid role based out of our Park City headquarters.Equal Employment OpportunityMomentous provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.#