Head of Shopper Marketing - Retail & eCommerce

Shopper Marketing Manager

We're looking for a shopper marketing and omnichannel powerhouse to lead how our brands win at the point of purchase — in-store, on Amazon, and across every digital shelf. This is a rare seat where shopper strategy, e-commerce content, and brand leadership sit with one owner, backed by real budget, real agency partners, and real autonomy to move fast.

Shopper marketing programs end-to-end — briefs, agency management, KPI tracking, and customer planning.

Omnichannel/e-commerce strategy across retailer.com, Amazon, and the digital shelf — driving conversion where it counts.

A best-in-class, e-commerce-first brand asset toolkit: PDP copy, imagery, A+ content, and claims.

Retail media network (RMN) strategy and digital shelf optimization in partnership with Sales.

The Integrated Agency Team — aligning creative, media, social, SEO/AI, and shopper partners around one strategy.

Brand analytics, competitive intelligence, and annual planning alongside Finance, Insights, and Innovation.

3-5 years of CPG digital & omnichannel/e-commerce experience (agency or client side).

• Hands-on shopper marketing chops and fluency in the retail media landscape.
• Sharp digital marketing instincts — SEO, social, retail media, e-commerce content optimization.
• Financial acumen (P&L, forecasting, ROI) and the project management skills to run multiple priorities at once.
• You'll set the shopper and omnichannel agenda for iconic, high-velocity CPG brands, with direct influence over budget, agency partners, and go-to-market execution — and a leadership team that wants you to move fast and make the call.