Senior Strategist (Full-Time)

PlayOn is looking for a highly creative, growth-minded Senior Client Strategist to help lead development and execution of sponsorships and brand partnerships for the company’s National Ad Sales division. This candidate will play a key role in developing our brand story and associated marketing materials, building sponsorship opportunities, conceptualizing and executing research initiatives, optimizing client execution workflows, and more. Reporting to the VP, Client Strategy, the ideal candidate will be a strong storyteller with experience developing brand partnerships and can operate cross-functionally to help the team drive revenue against MaxPreps and the broader Play)n portfolio of brands including GoFan and NFHS Network.

Partnership Strategy - Participate in the development of MaxPreps’ GTM strategy informed by research, analytics, and creative storytelling
Sponsorship Development - Work with internal teams to turn existing and net-new editorial content and franchises into compelling sponsorships for brand partners
Research & Innovation - Derive impactful audience data and insights to be used for brand pitches and marketplace engagement
Sales Collaboration & Client Execution - Collaborate with Sales to influence revenue pipeline and activate with clients during key pre-and post-sale workflows

Partner cross-functionally to develop proactive and reactive sponsorship opportunities and tentpole calendars that leverage multichannel content / editorial
Lead ongoing management and creative development of media kit and marketing materials / templates / decks
Undergo ongoing analyses tied to brand ethos, marketplace story and supporting marketing materials

Bachelor's Degree and 5+ years sales marketing and/or client strategy experience
Demonstrated track record of building creative, visual sales materials and informed brand stories
Experience collaborating with teams and/or managing projects with strong performance and results with a passion to collaborate with team members
Organized, strategic thinker who’s able to take concepts to reality for brand partners
Understanding of the digital landscape including Display, Video, Audio, Social, Branded Content, Events, Data/Targeting, Ad Measurement, and more

You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.
You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.

Through GoFan, NFHS Network, and MaxPreps, we give every fan a front-row seat to the moments that matter most: the buzzer-beaters, the comeback wins, the senior nights, the rivalries that define a town.

We built our technology for the people who live and breathe high school athletics — the parents who never miss a game, the alumni still cheering from across the country, the communities that show up week after week. Schools trust us to handle ticketing, streaming, fundraising, concessions, merchandise, and more so the people running programs can stay focused on the athletes and fans we all serve together.

We\'re a growth-stage company on a mission to make high school sports more accessible, more memorable, and more connected than ever before.

We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve.

Multiple medical insurance plans to choose from

Dental, vision life and disability insurance

Company equity (stock options)

Open PTO policy

Hybrid/flexible work environment

Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate
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