Head of Manufacturing Marketing

Join Our Team at Castrol Are you ready to join a team that's driving the future of lubricants & beyond and setting new industry standards? We're seeking versatile experts who share our passion for innovation and excellence. Castrol is a global leader in lubricants and part of the bp Group, one of the world's largest energy companies. In India, Castrol is a publicly listed company, leading in the Automotive, Industrial, and Marine lubricant sectors. With iconic brands, steadfast innovation, strong customer relationships, and a team of highly motivated employees, we have maintained our market leadership in India for over a century. Our robust manufacturing and distribution network in India helps us reach consumers through more than 135,000 outlets.

We offer a fast-paced learning environment where you can develop your career, whether in specialized functions or on a general management track. The purpose would to generate pull/demand from consumers and influencers through activities in the basket of towns/ markets. Working days - Mon to Sat and 75% travel required

Implement the Area Activation Strategy by implementing key marketing programs: quality activations, mechanic loyalty programs, track competition, develop in-depth regional market feedback mechanism and suggest action plans.

Will need to perform world-class one-to-one and one-to-many interactions with the target audience who are mechanics, small fleet-owners, individual consumers and other influencers that will help create an urge to use, reinforce usage and ensure advocacy for product brands.

The basket of towns/ markets will be signed off centrally / jointly by sales and marketing and the activation schedule will be provided to on a quarterly basis.

Will be responsible for training and developing the DSR/FMR's so that the brand story & activity implementation can be scaled up, necessary required support will be provided

Planning and organizing activity in distributor area with close coordination with distributor & sales team warrants excellent people management skills

The key activities carried out would be Garage Meets/ Mechanic Meets, Fleet owners meet, Tractor clinics; Stand meets (LCV & Jeep), Roadshows and Agency led activation management etc.

Act in a manner consistent with the BP Values & Behaviours by strictly adhering to safe, Ethical & complaint behaviour for all activities in the market including company processes for "Distributor Claim Management

Education • University Graduate in any field (Preferred BE/ B.Tech / B.Sc / MBA)

Experience : Having 8 to 12 years of experience in managing sales through distributors, New Franchise workshop handling, Sales Promotion & Business Development, third party people management and leading teams

Sector, market, customer and competitor understanding (Sales)

Customer Relationship Management

Prospecting and pipeline Management

We believe that our team is strengthened by diversity. Diversity Statement: At Castrol, we provide an excellent environment and benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others!

Diversity sits at the heart of our company and as an equal opportunity employer, we stay true to our mission by ensuring that our place can be anyone's place. We do not discriminate based on race, religion, colour, national origin, gender and gender identity, sexual orientation, age, marital status, veteran status or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Travel Requirement:

Up to 75% travel should be expected with this role

Relocation Assistance:

This role is eligible for relocation within country

Account strategy and business planning, Business Acumen, Business-To-Consumer (B2C) Sales, Channel marketing activation, Channel Sales, Commercial Acumen, customer and competitor understanding, Customer Profitability, Customer promise execution, Customer Segmentation, Customer Training, Customer Value Proposition, Digital Fluency, Distribution Business, Indirect Sales Channels, Internal alignment, Loyalty Program Development, Managing strategic partnerships, market, Marketing strategy and programmes, Negotiating value, Negotiation planning and preparation, Offer and product knowledge, Partner relationship management {+ 2 more}

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp's recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us. If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.