Head of Marketing and Advertising

REEDER is a Construction Management firm specializing in institutional construction and we are looking for new talent! Job Summary You will support new client sales, engagement and retention through strategic multi-channel initiatives, including communications, digital and media, tradeshows and events and industry associations/memberships.

In this role, you will be responsible for developing and executing marketing strategies that drive brand awareness, generate leads, and position our firm as a leader in the construction industry. You will collaborate closely with the business development team to create compelling marketing campaigns, manage our online presence, work the operations team to provide project collateral support, and craft content that showcases our expertise in delivering high-quality projects on time and within budget.

You will spearhead marketing initiatives for project pursuits, utilizing your strong technical expertise, meticulous attention to detail, and specialized creativity, all while upholding a commitment to effective brand management. Your efforts will align with the strategy, vision, and values of Reeder General Contractors.

Strategic Planning & Market Analysis Market Research: Conduct research to understand market trends, unique project information, opportunities, and competitor activities, especially in the companies market sectors.

Identify target audiences, including existing clients, new clients, new market audiences, and community stakeholders.

Strategy Development: Collaborate with senior management to design marketing plans and strategies that align with the firm’s Strategic Planning objectives.

Brand Management & Positioning

Brand Identity: Maintain and enhance the firm’s brand image to ensure a consistent and appropriate messaging, aesthetic, tone and voice message across all marketing mediums both internally and externally.

Clearly communicate the firm’s unique value in our construction sectors, including expertise, reliability, safety standards, and project management capabilities.

Develop and promote case studies of successful projects to showcase the firm's expertise.

Project Site Experience: Develop and manage a consistent project site aesthetic for signage, fencing, staging, housekeeping and project offices to create a constant project site experience for all stakeholders.

Business Development Support

Implement marketing campaigns to generate leads, especially focusing on our existing market sectors.

Client Relationship Management: Work closely with the business development team to nurture relationships with potential clients, architects, and other stakeholders in our market by displaying courtesy, professionalism and promptly responding to client needs.

RFP Management: Support the preparation of responses to Requests for Proposals (RFPs) by gathering relevant information, crafting narratives, developing compelling graphic designs, and ensuring proposals align with client needs.

Team Management : Work closely with Human Resources department to support new hire initiatives such as headshots, swag box, signage review, email signature, and business cards.

Content Development & Digital Marketing

Content Strategy: Develop content that highlights the firm's experience in school construction, such as blog posts, articles, white papers, and newsletters.

Website Management: Ensure the website is updated with relevant content, including recent projects, client testimonials, and company news.

Social Media Management: Manage the firm’s presence on LinkedIn, Instagram, Twitter, and industry-specific forums, focusing on engagement with educational leaders and community influencers.

Company Communication Management: Develop and manage the companies internal communications, “REEDERs’ Digest”, via. company team building events, strategic initiatives, holidays, and national-day announcements.

SEO & SEM: Implement search engine optimization (SEO) strategies to improve the firm’s visibility on Google searches related to school construction.

Performs photography at company events and on projects regularly including drone piloting/ monthly aerials. Schedules and maintaining professional photography on all projects for portfolio management.

Advertising & Public Relations

Advertising Campaigns: Develop targeted advertising campaigns, especially in local publications and industry magazines that reach existing and potential clients.

Build relationships with local media, trade publications, educational associations, and clients media departments to gain press coverage.

Community Outreach: Promote the firm’s involvement in community activities, such as educational initiatives, school events, or partnerships with local nonprofits.

Event Planning & Management

Industry Conferences & Trade Shows : Plan and execute participation in industry conferences, trade shows, and educational symposiums to generate new business opportunities.

Client/ Project Events: Organize events such as groundbreaking ceremonies, beam signings, trade appreciation lunches, MWBE/ HUB outreach initiatives, open houses, project site visits, school board project presentations, and informational sessions for project teams & clients.

Company Events: Assist in planning and organizing company events including holiday parties, company meetings, and team building events.

Collateral Development Support of Sales & Projects

Marketing Collateral: Produce and maintain regional marketing collateral, including developing/assembling specific marketing collateral packets, ads, drip e-campaigns, direct mail pieces and brochures for sales teams.

Project & Team Portfolios: Develop detailed portfolios of past projects, highlighting key accomplishments, budget management, timelines, and client satisfaction. Maintenance of project and team resumes for portfolio.

Proposal Assistance: Assist in editing and creating tailored proposals & provide presentation support, including graphic design and hand out materials, that emphasize the firm's strengths.

Apparel & other Marketing Collateral: Design and order all company apparel and other promotional items for trade show and sales events. Track and manage inventory of marketing collateral and production supplies.

Project Collateral: Design procure all project job site signage. Assist project teams with creating compelling project site logistics plans. Assisting in filming and editing of trainings for close out documents as needed.

Data Analysis & Reporting

Marketing Analytics: Track the performance of marketing campaigns, website traffic, social media engagement, and lead conversion rates.

Prepare monthly and quarterly reports for senior management, highlighting the effectiveness of marketing initiatives and suggesting improvements .

Budget Management: Monitor the marketing budget to ensure campaigns are cost-effective and within the allocated budget.

Stakeholder Engagement: Develop communication strategies that resonate with clients, facility managers, and other key stakeholders in the our sector.

Handle any communication needs related to project delays, community concerns, or other sensitive issues that may arise.

Feedback Collection: Gather feedback from clients to improve services and adapt marketing messages based on client satisfaction and project outcomes.

Qualifications Bachelor’s degree in Marketing, Communications or related field

4-6 years of relevant experience in the marketing and/or AEC industry

Knowledge, Skills, Abilities Requirements Proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro, Lightroom), Word, PowerPoint and Excel

Excellent time management and ability to meet deadlines

Superior writing skills, including the ability to craft a story in a compelling manner.

Strong communication, organization, and customer service skills and a desire to learn constantly.

Desire to collaborate with senior-level technical staff and marketing peers.

May require periods of travel

Normal office environment

Sitting, Viewing Computer Screen

REEDER General Contractors is committed to providing a workplace free from discrimination or harassment. We expect every member of the REEDER community to do their part to cultivate and maintain an environment where everyone has the opportunity to feel included, and is afforded the respect and dignity they deserve.

Decisions related to hiring, compensating, training, evaluating performance, or terminating are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.