Head of Marketing Deployment
AbbVie
AbbVie seeks a Marketing Manager to advance growth initiatives across the U.The role translates strategy into executable plans, coordinates cross-functional teams, and leverages consumer insights to optimize omnichannel performance and launch priority initiatives.
Coordinate cross-functional teams and external partners on priority initiatives from planning through launch
Partner with omnichannel and analytics teams to develop audience targeting and channel optimization plans
analyze performance data to optimize investment and consumer experience
Support deployment of consumer marketing across digital, social, website, CRM, and media channels
Bachelor's degree
- Demonstrated proficiency across core marketing disciplines
- 5+ years consumer, omnichannel, or portfolio marketing experience
- Experience executing integrated marketing across digital, social, website, CRM, and search
- Omnichannel measurement expertise including audience segmentation and conversion analysis
- Strong analytical skills translating data into actionable insights
- Healthcare or pharmaceutical marketing experience preferred
Vacancy posted 9 days ago
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