Head of Public Relations & Social Media

Baker Tilly is a leading advisory, tax and assurance firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world's leading financial centers - New York, London, San Francisco, Los Angeles, Chicago and Boston. Baker Tilly Advisory Group, LP and Baker Tilly US, LLP (Baker Tilly) provide professional services through an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable laws, regulations and professional standards. Baker Tilly US, LLP is a licensed independent CPA firm that provides attest services to its clients. Baker Tilly Advisory Group, LP and its subsidiary entities provide tax and business advisory services to their clients. Baker Tilly Advisory Group, LP and Baker Tilly US, LLP, trading as Baker Tilly, are independent members of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 141 territories, with 43,000 professionals and a combined worldwide revenue of $5.2 billion. com or join the conversation on LinkedIn, Facebook and Instagram.

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The Media Relations Manager helps protect and elevate Baker Tilly's image and reputation by leading day-to-day media relations strategy and execution. Reporting to the public relations director, this position translates firmwide business and growth priorities into proactive earned media strategies, key messages and timely responses to media inquiries. The manager serves as a strategic adviser to leaders and subject matter experts, oversees relationships with third-party public relations agencies and coordinates media outreach, spokesperson preparation, announcements and integrated promotion across public relations, marketing, social media and creative teams.
This role provides functional leadership, coaching, workload coordination and quality review for media relations team members and may include direct supervision. The manager tracks media results and social engagement, evaluates the quality and business relevance of coverage and uses data to adjust strategy and advise leadership.
This role involves sensitive projects where sound judgment and discretion are paramount. The ideal candidate has a proven record of handling proprietary and confidential information with care and integrity.
Media Strategy and Reputation Management:

Develop and execute media relations strategies that advance Baker Tilly's business priorities, strengthen the firm's reputation and support go-to-market plans.
Translate complex business, industry, regulatory and technical topics into clear messages, compelling story angles and timely media opportunities.
Counsel the public relations director, firm leaders and subject matter experts on media strategy, reputational considerations, executive visibility and response approaches.
Monitor news and emerging issues in real time and support issues management and crisis communications in partnership with the public relations director.
Media Relations and Spokesperson Management:
Build and maintain relationships with national business, financial, trade, industry and regional media.
Lead proactive pitching and manage inbound media inquiries, evaluating each opportunity for relevance, risk, timing, message alignment and spokesperson fit.
Develop briefing materials, talking points, written responses and follow-up plans.
Oversee the development, review and approval of pitches, press releases, bylined articles, media statements, award submissions and other external materials.
Coordinate post-placement promotion across social media and digital channels to extend the reach and value of earned coverage.
Agency and Program Management:
Direct the day-to-day work of external public relations agencies, set priorities, align strategy and messaging, review deliverables and assess performance.
Establish efficient workflows, project plans, timelines and systems for media inquiries, campaigns, announcements and recurring agency work.
Partner with the public relations director on agency scopes, resource allocation and budget considerations.
Maintain media lists, process documentation and shared tools that improve coordination and continuity.
Provide functional leadership, coaching, feedback, workload coordination and quality review for media relations team members.
May directly supervise one or more team members, depending on business needs, including goal setting, ongoing feedback, performance discussions and professional development.
Help build team readiness and coverage for high-volume or fast-turn media cycles.
Cross-Functional Collaboration and Integrated Communications:
Build alignment with marketing, social media, creative, internal communications and other stakeholders to deliver integrated campaigns.
Lead or support communications for firmwide announcements, mergers and acquisitions, executive initiatives, research and thought leadership.
Serve as a bridge between public relations, business leaders and external partners, managing reviews and approvals while maintaining momentum.
Establish goals and key performance indicators for media relations initiatives.
Monitor and analyze earned media coverage, message pull-through, spokesperson visibility, social engagement and other relevant outcomes.
Produce regular reports and executive-ready updates on public relations activity, results, opportunities and risks.
Use performance data and qualitative insights to recommend improvements to media strategy, agency priorities and campaign execution.
Monitor competitor activity and shifts in the media landscape to identify opportunities and inform planning.
Bachelor's degree in public relations, communications, journalism, marketing or a related field.
Six or more years of progressive experience in public relations or media relations, including experience leading complex campaigns, agency partners, projects or team members. Direct people management experience preferred.
Demonstrated success developing media strategies that support business priorities and secure high-quality national, business or trade coverage.
Strong knowledge of the business media landscape and experience building productive relationships with reporters, editors and producers.
Experience identifying and preparing executives and subject matter experts for interviews and fast-turn media opportunities.
Exceptional writing, editing and verbal communication skills, including the ability to translate technical or complex topics for external audiences.
Strong project management, organizational and prioritization skills, with the ability to manage multiple high-profile workstreams under tight deadlines.
Familiarity with media monitoring, media database and analytics tools and the ability to use data to guide decisions.
Experience with integrated social media promotion and cross-functional campaign planning.
Familiarity with accounting, consulting, finance or professional services industries preferred.