Head of Marketing Management

Position Title Lifecycle Marketing Manager
Reporting Manager Title Director of Digital Marketing
Position Summary The Lifecycle Marketing Manager owns the strategy, execution, and continuous optimization of TDECU’s Member lifecycle communications across email, SMS, and emerging digital channels.
This role is responsible for designing and orchestrating data-driven, personalized journeys that deepen Member relationships, improve engagement, and drive measurable business outcomes across onboarding, adoption, cross-sell, and retention.
Serving as a bridge between Digital Marketing, CRM, Marketing Insights & Analytics, IT, and Brand, this role ensures that lifecycle marketing is scalable, compliant, and aligned with TDECU’s broader digital and personalization strategy.
Identify and prioritize opportunities to shift from campaign-based execution to automated, always-on journeys
Journey Design & Campaign Execution Design, build, test, and optimize automated journeys within Microsoft Dynamics and future marketing platforms
Develop scalable templates, personalization logic, and dynamic content strategies
Ensure all lifecycle communications align with brand standards, UX best practices, and compliance requirements
Platform Ownership & Evolution Serve as the marketing subject matter expert for marketing automation within Microsoft Dynamics
Partner with CRM, IT, and Digital teams to ensure platforms are integrated, scalable, and well governed
Contribute to the evaluation and implementation of future marketing cloud capabilities (e.g., Adobe or equivalent)
Translate real-world usage into platform requirements, enhancements, and roadmap inputs
Data, Segmentation & Personalization Partner with Marketing Insights & Analytics to operationalize segmentation models (e.g., Ensure data quality, availability, and usability for automation and personalization use cases
Leverage behavioral data and triggers to drive relevant, real-time Member interactions
Continuously refine targeting and personalization strategies based on performance insights
Performance & Optimization Define KPIs for lifecycle programs (e.g., Monitor performance and continuously optimize journeys, cadence, and messaging
Governance & Compliance Ensure all lifecycle communications adhere to regulatory and compliance requirements (e.g., Define and maintain standards for consent management, suppression logic, and data usage
Establish governance for automation design, QA, deployment, and ongoing management
Cross‑Functional Leadership Serve as the central point of coordination for lifecycle marketing across Digital, CRM, MIA, IT, Brand, and Vendors.
Provide guidance and enablement to partners contributing content or requirements
Drive process improvements that increase speed, consistency, and scalability of lifecyle marketing.
Education Minimum Qualifications Bachelor’s degree in marketing, Communication, Business, Data Analytics, or related field is required.
Certifications Microsoft Dynamics 365 Marketing certification or equivalent is preferred
Experience 7-10 years of experience in lifecycle marketing, CRM marketing, or marketing automation
Hands‑on expertise with Microsoft Dynamics marketing (or comparable platform)
Demonstrated ability to translate customer or member data into segmentation, targeting, and personalized communications
Experience collaborating cross‑functionally with Marketing, Analytics, Technology, and Product partners
Preferred Microsoft Dynamics 365 Marketing certification or equivalent
Experience supporting or implementing a marketing cloud platform layered on a CRM
Email marketing or lifecycle marketing certifications from recognized platforms or industry organizations
Financial services or regulated industry experience
Knowledge, Skills, And Abilities Technical Skills: Proficiency with one or more major MarTech platforms (Adobe Experience Cloud, Salesforce Marketing Cloud, etc.) or other composable MarTech platforms such as Segment, Hightouch, Braze, etc. Familiarity with APIs, data flows, event‑driven tagging, and real‑time integrations.
Ability to interpret complex data, derive insights, and translate them into actionable marketing strategies.
Project Execution: A track record of driving projects to completion—coordinating across multiple teams, adhering to timelines, and maintaining strong documentation.
Passion for learning, experimenting with new technologies, and adopting innovative strategies to elevate our marketing initiatives.
Advanced knowledge of relevant software including Microsoft Office (Word, Excel, PowerPoint, Visio).
Our company offers a dynamic hybrid work arrangement, which requires three days of on‑site work. Texas Dow Employees Credit Union is an equal opportunity employer, dedicated to a policy of non‑discrimination in employment on any basis including race, color, age, protected veteran status, sex, religion, disability, genetic information, national origin, or other status protected by federal, state, or local law. Consistent with the American Disabilities Act, applicants may request accommodations needed to participate in the application process.

#