Head of Business Continuity Planning

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. As a Director, Strategic Planning , you will lead the strategic planning capability for key clients while advancing Tinuiti's broader media planning and strategy discipline. You will turn audience, cultural, competitive, and marketplace insight into integrated media strategies that help clients grow market share, strengthen their brand, and drive profitable business outcomes. You'll serve as the senior strategic planning lead on assigned accounts, guide teams in developing media plan scenarios and recommendations, and partner closely with Client Partners, channel specialists, communications planners, Analytics/Econometrics, and Product to ensure strategy is consumer-centric, measurable, and clearly presented. You will also help raise the standard of planning craft across the team through coaching, tools, frameworks, and thought leadership.
Level: Director (People Manager) - Oversees a client's integrated media planning relationship and manages planning talent across Managers / Senior Managers, and Associate to Senior Media Planners.
sets goals, reviews work quality, provides coaching, and helps build a strong planning bench.
Scope: Owns strategic planning for key client accounts and acts as the senior planning lead within a broader client team; accountable for strategic quality, client confidence, and the consistency of planning outputs across assigned business.
Own the strategic planning relationship for one or more key clients, translating briefs into clear growth opportunities, consumer barriers, and integrated media strategies that inform major client decisions.
Drive strategic planning initiatives by translating client briefs into growth opportunities, identifying the right consumer target and barriers, and designing media strategies centered on client priorities.
Deliver strategic insights and media planning expertise to guide recommended media approaches, sufficiency, ecosystems, and scenario planning models that meet marketing objectives.
Stay ahead of shifts in the media ecosystem, cultural tentpoles, and consumer trends to strengthen client strategies and identify new opportunities.
Support new business pitches in collaboration with Strategic Planning leadership and Business Development.
help clients and internal teams understand what the tools can do, how the data is structured, and where the limitations are.
Construct narratives from planning and research data that guide clients toward action and connect product/tool outputs to business goals.
Data & Measurement-Driven
Analyze complex client data, market dynamics, and consumer needs to identify what matters most and convert those findings into clear, consumer-centric strategic recommendations.
Ensure strong QA and analytical rigor across planning outputs, acting as a first line of defense against errors in planning and audience data.
Oversee testing and analytical approaches that help clients make better planning decisions and learn from results over time.
Deliver data-backed consumer strategy and media planning expertise with a deep understanding of channel capabilities, performance measurement, and how channels work together across the full marketing mix.
Demonstrate expert-level critical thinking by combining data with media planning fundamentals to assess, challenge, and sharpen strategic decisions and media mix recommendations.
Apply deep practical and strategic expertise across paid, earned, and owned media to advance client objectives and improve the quality of integrated planning.
Proactively identify and collaborate on cross-sell opportunities and contribute meaningfully to major new business efforts.
Lead and mentor a team of planners, fostering collaboration, innovation, and continuous improvement in the strategic planning function.
Set clear goals and expectations, review planning work for quality, and provide ongoing developmental feedback and coaching.
Help shape training curricula, templates, and planning outputs that raise the overall capability of the team.
Build stretch opportunities and pathways for emerging planning talent to grow into more senior strategic roles.
Build and scale a strong planning bench by coaching planners, reviewing output quality, and challenging thinking to raise the standard of strategic work across the account.
Anchor strategy in business outcomes with innovation, precision, and proof.
10+ years of media strategy and planning experience.

• 2+ years of people management experience managing planners or adjacent IC talent, including coaching, quality review, performance feedback, and goal setting.
• Strong experience across both linear and digital channels, with particular strength in video and social planning.
• Expert command of the media landscape and strong point of view on planning, insight, and competitive tools.
• Deep familiarity with planning and research tools (e.g., Kantar, SimilarWeb, Pathmatics, MRI, eMarketer, and related platforms).
• Demonstrated ability to use AI tools to improve personal and team effectiveness, encourage responsible experimentation, and coach others in role-appropriate, trust-but-verify use of AI.
• Experience managing and developing planning talent.
• Ability to travel to onsite meetings as needed (typically limited).

Strategic quality of integrated media plans and scenarios
Client satisfaction and retention on planning-led accounts/workstreams
Same-store growth or business impact influenced through planning recommendations
Adoption and quality of planning tools, frameworks, and outputs
Team capability growth, quality of work, and readiness for larger scope
New business and cross-sell contributions through planning insights and narratives

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. That's why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.