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A Million Notifications Every Day: How Jooble Personalizes the Job Search Experience

Jooble, a top global job aggregator with over 5 million mobile app users, is growing fast in 2025. The audience keeps expanding thanks to push notifications, a smoother user interface, and new features. Let’s take a look at the main updates and what the product team has accomplished.

Strong Growth: 100K New Installs Every Week

Jooble’s mobile app started 2025 on a high note. At the end of 2024, weekly installs were at 60,000, but now the team is hitting an impressive 100,000 new installs weekly.

This success comes from a few key things:

  • Growth in all channels, including organic traffic
  • Expanding ad campaigns
  • Ongoing improvements to the user experience

In the past six months, organic app downloads have surged worldwide —up 59% on iOS and 23% on Google Play. This is a big win, especially given how competitive the job search app market is.

Some regions saw robust growth this year:

  • France and Poland doubled their average installs
  • Germany’s installs tripled
  • The UK and India saw nearly triple growth

This success came from careful competitor analysis—studying dozens of apps — and optimizing metadata, which boosted search visibility:

  • App Store search queries indexing Jooble jumped from 1,300 to 4,000 (a 207% increase)
  • Google Play saw an 8% rise in indexed queries, from 8,000 to 8,650

Top Rankings in Search Results

Along with more installs, the Jooble app has made big gains in key search rankings on app stores.

In the US on iOS, Jooble climbed from 35th to 3rd place for “remote job,” jumped from 55th to 5th for “find job,” and entered the top 10 for “find work.”

In Europe, the results are just as impressive:

  • In France, the app topped the charts for “job career,” jumping from 17th to 1st place
  • In the Netherlands, it soared from 79th to 2nd for “job search”
  • In Germany, Jooble ranks in the top 5 for popular searches like “job search,” “get work,” and “job app”

This is great news for Jooble’s partners — the app is showing strong performance in key markets and building real engagement with the audiences that matter most.

Read also: Jooble Establishes a New Expansion Team to Strengthen Global Market Presence

Personalized Push Notifications

Currently, the app sends about one million highly personalized notifications daily — making up around 10% of all user actions.

The team has rolled out several types of notifications tailored to different markets and features:

  • Job-specific alerts: The system checks the keywords each user follows and sends updates twice daily.
  • Smart filtering: Jooble constantly reviews which notifications work and drops the ones that don’t. For example, alerts about saved jobs were removed since they weren’t used much.

The push notification system keeps getting better, and soon the team plans to test new job-matching algorithms and add even more personalized notifications.

New Featured Jobs Section: The Hottest and Most Relevant Listings

To meet users’ demand for fresh job offers, Jooble launched a special Featured Jobs section. This tab highlights the most popular and up-to-date listings, refreshed every 24 hours.

This feature is designed to boost user retention. A built-in countdown timer shows when the following list of jobs will be updated, giving users an extra reason to come back and check the app regularly.

Improved Interface: Quick Subscription Switching

An upcoming update will make the app even easier to navigate, with a new feature that lets users switch between their job subscriptions in just one tap.

Unlike a traditional web search, the Jooble mobile app offers a more personalized experience, allowing users to create multiple subscriptions based on different criteria like job title, location, salary, and more.

Right now, switching between job subscriptions takes a few steps—users have to open a tab, go back, and open another. The upcoming redesign will make this nearly instant, creating a smoother, more intuitive experience.

The updated interface will also include:

  • Personalized subscription suggestions based on user interests
  • Swipe gestures to manage subscriptions, similar to popular messaging apps
  • Quick actions, like changing location or unsubscribing from keywords directly from the list

Jooble expects these changes to boost user engagement, reduce time spent navigating, and have a direct, positive impact on key business metrics.

Optimized Onboarding for a Global Audience

“We noticed something interesting while analyzing user behavior,” said Olha Pokotylo, Product Manager at Jooble App. “A lot of new users coming from ads were getting stuck on the country selection screen. On average, they spent about a minute there, unsure how to move forward.”

The issue? Country names were shown in their native languages. So, users with an English interface would see Deutschland instead of Germany, which caused confusion. On top of that, the search bar didn’t recognize country names typed in the user’s selected language.

The team quickly responded with several updates:

  • Improved ad targeting to reduce traffic from irrelevant users
  • Updated the app to display country names in the user’s selected language
  • Enhanced the overall product experience for a global audience

Beyond the visible improvements, the Jooble team is continuously working on:

  • Speeding up the app for a smoother user experience
  • Upgrading the analytics system to better understand user behavior
  • Building a more powerful internal infrastructure, including easier-to-use dashboards for the team

Read also: People First, Algorithms Second: How Jooble Builds Customer Success

Want to Attract Top Talent?

The Jooble team is constantly working to make job searching faster, smarter, and more personalized. With new matching algorithms, expanded customization features, and fresh innovations on the way, we’re shaping the future of job search. Ready to get your listings in front of millions of active job seekers?

Let’s talk. Reach out to explore partnership opportunities with Jooble: salesteam@jooble.com 

Co-authored by Olha Pokotylo, Product Manager at Jooble App

Date: 12 June 2025
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Useful materials about job search in your mail


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