Creative Strategist

Role Description

Maven Consumer is building its paid acquisition engine from the ground up, and great performance marketing is only as strong as the creative that fuels it. The Creative Strategist serves as the connective tissue between data and production: the person who identifies what’s converting, understands why, and translates those insights into briefs that move metrics.

This is a highly cross-functional role sitting at the intersection of performance marketing, brand, and content. You’ll work closely with the Performance Marketing Manager and partner with Maven’s brand team, creators, and external agencies to build a rigorous, always-on creative testing engine.

As a Creative Strategist, you will:

• Own the creative strategy for paid acquisition, developing and maintaining a weekly and monthly brief cadence across Meta, TikTok, and other paid channels; treat brief quality as the highest-leverage part of the job.
• Translate performance data into creative direction by analyzing what’s working across hook rate, hold rate, CTR, and CVR, and turning those learnings into actionable briefs.
• Own creative from brief through execution, working directly with designers, editors, and AI platforms to bring concepts to life.
• Write platform-native UGC scripts and collaborate with creators, talent, and editors to ensure authenticity, narrative clarity, and optimized calls to action.
• Use AI creative tools (video generation, copy iteration, image tools) to generate and test ad variants at speed, increasing creative velocity and expanding test coverage.
• Develop a systematic approach to creative testing: hypotheses, angles, hooks, and structured experiments focused on acquisition efficiency and conversion.
• Maintain consistent creative volume to support scaling paid budgets, owning the operational layer (asset library, naming conventions, agency handoffs) that enables speed and scale.
• Build and maintain a competitive creative intelligence practice, staying current on what’s working in the market, particularly in health and wellness.
• Own UGC and influencer creative strategy, including frameworks for sourcing, briefing, scripting, and testing creator content as a performance channel.
• Ensure all creative output meets healthcare advertising guidelines and platform policies.

Qualifications

• 4–6 years of experience in creative strategy, performance marketing, or growth, with meaningful time in consumer health, wellness, or DTC subscription businesses.
• A hybrid creative and performance mindset: you understand what makes creative convert—not just what looks good—and can diagnose whether an issue is rooted in hook rate or hold rate.
• Proven track record of writing briefs and UGC scripts that have moved metrics; strong POV on direct response formats, hooks, and what earns trust in a health context.
• Hands-on experience with AI creative tools (video generation, copy iteration, synthetic testing), actively using them to move faster and expand testing capacity.
• Fluency in key performance metrics (hook rate, hold rate, CTR, CVR, CPA, LTV:CAC) and experience using data to drive creative decisions.
• Experience owning the full UGC pipeline: sourcing, scripting, briefing, and testing creator content at scale.
• Comfortable owning both the strategic and operational sides of creative production; you build process where none exists and keep velocity high.

Requirements

• This role requires active work authorization in the US.

Benefits

• Employer-covered health, dental, and insurance plan options.
• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning, and pediatrics.
• Whole-self care through wellness partnerships.
• Hybrid work, in-office meals, and work together days.
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+).
• Annual professional development stipend and access to a personal career coach through Maven for Mavens.
• 401K matching for US-based employees, with immediate vesting.