Vice President, Marketing

Vice President, Marketing

Location : Irwindale, CA (Headquarters) or Las Vegas, NV

Reports to: Chief Growth Officer

Partners with: Chief Member Experience Officer; and leaders across Intelligence & Future-Ready Systems, Capital & Finance, and Enterprise Stewardship

Shape a Brand That Helps People Thrive

At Rize Credit Union, we believe financial security unlocks opportunity. We exist to help our members build stronger financial lives, strengthen the communities we serve, and prove what a credit union can be. We are not here to sell financial products. We are here to earn trust, build confidence, and help people Rize Beyond Banking.

We are looking for a Vice President of Marketing to lead the next chapter of our brand. This executive owns how Rize shows up in the world: our brand, our reputation, our storytelling, and the marketing engine that turns brand strength into member relationships that last. They will build a modern, data-driven marketing capability, use technology and AI to personalize how we engage members, and help the organization serve far more members across California and Nevada.

If you build brands with purpose, lead teams that do their best work, and use creativity, data, and technology to create real impact, we would like to meet you.

What You'll Do

Own the Brand

You will be the steward of one of our most valuable assets, the Rize brand. You will make sure every campaign, communication, and member touchpoint reflects who we are and why we exist, from advertising and storytelling to public relations and executive communications.

Set the Marketing Strategy

You will define and execute an enterprise marketing strategy that advances Rize's priorities and strengthens our brand across California and Nevada. You will serve as a trusted advisor to executive leadership, reading the market, spotting opportunity, and helping shape where the organization goes next.

Fuel the Growth Engine

Growth is the mandate of your domain. You will own the brand-led demand and the marketing capability that power it: campaigns, content, digital, marketing technology, and analytics that generate qualified interest across consumer, mortgage, business, insurance, and commercial lines. You will work side by side with our member acquisition and business development teams inside the Growth domain, so a growing brand translates directly into a growing membership.

Own the First-Mile Journey and Digital Engagement

Marketing does not stop at awareness. You own member engagement through the first six months of the relationship, from onboarding and activation to early cross-sell, and you own digital engagement across the full member lifecycle. You partner with the Member Value team, who own human and retail-channel sales and engagement, so every member is picked up cleanly on both sides of that line.

Build the Capability and the Team

You will lead and develop a team across brand, creative, content, digital, and communications, and build a culture of curiosity, accountability, and continuous improvement. You will extend the team through the right mix of agencies, media partners, and technology providers, and you will use AI and automation to make the whole function faster and more personal.

Amplify Our Purpose

Community impact is not a campaign at Rize. It is who we are. You will tell honest stories about financial wellness, volunteerism, and community partnerships, including the work of our nonprofit foundation, so our marketing reflects not only what we do but why we do it.

How Success Is Measured

Your primary accountable outcome is marketing's contribution to member growth: marketing-sourced net-new members and product adoption, delivered at an efficient cost of acquisition. Success in this role will be measured by the ability to:

• Grow brand awareness, consideration, and preference across California and Nevada.
• Increase product adoption and deepen member relationships.
• Raise first-six-month activation and onboarding completion and grow digital engagement across the member base.
• Build a modern, data-driven marketing organization with personalization at its core.
• Demonstrate clear return on marketing investment while supporting enterprise growth goals.
• Develop a highly engaged, collaborative, and innovative marketing team.

Key Performance Indicators (KPI's)

Your primary accountable outcome is marketing's contribution to member growth: marketing-sourced net-new members and product adoption, delivered at an efficient cost of acquisition. The following KPI's is how we evaluate success within marketing:

• Marketing contribution to membership growth
• Marketing-attributed loan and deposit growth
• Marketing-attributed revenue or portfolio growth
• Product adoption and cross-sell rates
• Member onboarding completion and first-six-month activation
• Member sentiment, engagement, and retention metrics
• Brand awareness, consideration, and preference
• Campaign ROI and marketing-attributed revenue
• Cost per acquisition (CPA) and member acquisition efficiency
• Digital marketing performance (traffic, conversion rates, lead generation, engagement)
• Marketing technology adoption, data quality, and personalization effectiveness
• Budget management and marketing efficiency
• Team engagement, retention, and leadership development
• Cross-functional partnership effectiveness and internal stakeholder satisfaction
• Achievement of strategic enterprise growth objectives
• Member lifetime value (LTV) growth
• Speed to market for campaigns and initiatives

What You'll Bring

Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience.
• 10+ years of progressive marketing leadership, including executive-level responsibility.
• A track record of building growth strategies that produced measurable business results.
• Experience leading integrated marketing across brand, digital, content, communications, and creative.
• Strong command of consumer behavior, CRM, digital marketing, marketing automation, analytics, and AI.
• Experience managing agency relationships and meaningful marketing budgets.
• Financial services, fintech, or credit union experience preferred.
• Experience in hospitality or other experience-led industries is a plus, given our focus on member experience.

Leadership Characteristics

The leader we are looking for is:

• A strategist who connects marketing to business outcomes.
• A collaborative executive who builds strong cross-functional relationships.
• A people leader who develops talent and empowers teams.
• A curious innovator who embraces technology, AI, and continuous learning.
• A storyteller who understands the power of an authentic brand.
• A data-driven decision maker who balances creativity with measurable results.
• A servant leader who leads with humility, integrity, empathy, and accountability.
• An entrepreneurial self-starter.

Why Rize?

This is a chance to lead marketing for an organization that is redefining what a credit union can be. You will shape a growing brand with a real mission, work with leaders who care, and make a lasting difference for members, employees, and communities across California and Nevada.

If you are ready to build something that matters, we would like to hear from you.

Compensation

The expected pay range for this position is $175,000 - $230,000 per year for candidates residing in California . We are also open to candidates residing in Nevada ; the applicable pay range may vary based on the candidate's state of residence and geographic market.

Actual compensation will be determined based on experience, education, skills, internal equity, geographic location, and other job-related factors.

As part of the hiring process, candidates who receive a contingent offer will undergo a background investigation, which may include employment verification, credit review, criminal records search, Social Security verification, and government registry checks. Candidates must also meet eligibility requirements to be bonded under a fidelity bond.

Rize Federal Credit Union is an Equal Opportunity Employer.