Senior Manager, Content Strategy

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

As the Senior Manager, Content Strategy, you will define how Crunchyroll shows up to the outside world - crafting narratives, strategic positions, and content for our licensor and partners ecosystem. You'll help shape how we position Crunchyroll's best-in-class capabilities and guide external communications around new developments and title performance. You'll also help steer key engagement moments throughout the year and monitor partner and competitive developments within the anime space. You will collaborate with several departments, including Content, Brand Marketing, Theatrical, Finance, and more, to present actionable recommendations to the Content leadership and senior management team.


In the role of Senior Manager of Content Strategy, you will report to the Director of Content Strategy.


We are considering applicants for the location of Los Angeles, CA.
Core Responsibilities

• Leverage proprietary, internal, and external data to develop a deeper understanding of fan needs and behaviors, informing strategic investments in content and emerging media.
• Assist in the creation of executive-facing materials, positioning documents, and partner communications.
• Synthesize industry trends and competitive developments to inform content strategy and planning.
• Develop frameworks that guide how Crunchyroll communicates research and insights to creative partners.
• Drive cross-functional coordination around key partner engagement touchpoints and strategic programs.

About You

We get excited about candidates, like you, because you have...

• 8+ years of experience in strategy and planning and/or business development within anime, media, or entertainment.
• Experience in strategizing content decisions in the global streaming industry.
• Expertise in storytelling and partner engagement in anime, media, or entertainment.
• Experience building compelling and actionable presentations directed at an executive-level audience for internal and external usage.
• Experience in analyzing, synthesizing, and translating data and reporting into clear content-strategy recommendations.
• Understanding of anime committee models and financing structures.
• Experience working with globally distributed teams.
• MBA preferred

About the Team

The Content Strategy & Development team defines what content is needed to fuel Crunchyroll's global growth - and how to unlock the creative and strategic pathways that bring the content to our platform. As a member of our team, you will answer our most consequential and sophisticated content questions - collaborating with internal stakeholders and external partners to deliver on the wants and needs of the overarching anime fandom.
Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid


The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll's Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Pay Transparency - Los Angeles, CA

$142,100-$177,600 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.
• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
• Kaizen. We have a growth mindset committed to constant forward progress.
• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

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