Vice President Of Sales

Location: Boca Raton, FL;
Metro New York;
Boston;
Philadelphia;
or Washington, DC Metro

Travel: Regular travel throughout the company’s operating markets

About National Floors Direct

National Floors Direct is a leading direct-to-consumer specialty flooring company serving homeowners across major markets throughout the Eastern United States. We bring the flooring store directly to the customer through our in-home sales and installation model, generating more than 100,000 customer interactions annually.

As we enter our next stage of growth, we are seeking an accomplished Vice President of Sales to lead, develop, and scale our field sales organization.

The Opportunity

The Vice President of Sales will have overall responsibility for sales performance across National Floors Direct's operating markets, leading our regional and market sales leadership teams and a geographically dispersed organization of in-home flooring professionals.

This is not a desk-based corporate sales position. We are looking for a highly engaged leader who understands how to drive performance in a high-volume, consumer-facing, in-home sales environment.

The successful candidate will combine strategic leadership with relentless attention to execution. This person will be comfortable analyzing performance by market, manager and salesperson;
recruiting and developing talent;
spending time in the field;
coaching managers;
improving conversion and profitability;
and holding the organization accountable to clear performance standards.

The VP of Sales will work directly with the CEO and senior leadership team and will have significant influence over the company's growth strategy and operating performance.

Key Responsibilities

• Own company-wide sales performance, including revenue, conversion, gross profit, average ticket, customer retention and sales productivity.
• Lead and develop Regional and Market Sales Managers across multiple geographic markets.
• Establish clear performance expectations and create a culture of accountability, urgency and continuous improvement.
• Recruit, develop and retain high-performing sales professionals and sales leaders.
• Build a deep bench of future managers and regional leaders.
• Regularly review individual, market and company-wide sales performance and quickly identify opportunities for improvement.
• Coach managers on salesperson development, ride-alongs, field observation, performance management and corrective action.
• Improve the consistency and effectiveness of the company's in-home sales process.
• Partner closely with Inside Sales, Marketing, Operations, Customer Service, Finance and executive leadership.
• Ensure promotional programs, pricing strategies, financing programs and new products are effectively executed in the field.
• Balance sales growth with gross-margin discipline and overall company profitability.
• Develop compensation and incentive programs that align salesperson and manager behavior with company objectives.
• Identify underperforming markets, managers and representatives and implement measurable improvement plans.
• Help evaluate expansion opportunities and build sales organizations capable of successfully entering new markets.
• Use data and technology to improve lead management, appointment outcomes, sales forecasting, coaching and individual salesperson performance.
• Maintain a significant presence in the field and travel regularly throughout National Floors Direct's operating footprint.

What We're Looking For

We are seeking a proven sales executive with experience leading a large, distributed, performance-driven consumer sales organization.

The strongest candidates will have:

• 10+ years of progressive sales leadership experience, including meaningful multi-market leadership responsibility.
• Experience managing sales organizations with significant revenue responsibility and geographically dispersed teams.
• A track record of materially improving conversion, revenue, gross margin and salesperson productivity.
• Experience managing managers—not simply individual salespeople.
• Strong recruiting, coaching and talent-development capabilities.
• Exceptional command of sales KPIs and the ability to translate data into action.
• Experience building accountability in commission-driven, high-performance sales environments.
• Strong financial and commercial judgment, with an understanding that profitable sales matter more than revenue alone.
• The willingness and energy to spend substantial time in the field with managers and salespeople.
• Excellent communication skills and the ability to earn credibility with both frontline sales professionals and senior executives.

Experience in in-home sales, home improvement, flooring, roofing, windows, bath remodeling, HVAC, solar, pest control, residential services, automotive or another high-ticket consumer sales environment is strongly preferred.

Leadership Profile

The right candidate will be competitive, analytical and highly accountable while remaining an effective coach and developer of people.

We want someone who sees a weak market and wants to understand why. Someone who can look at conversion, gross profit, average ticket, demo rate and individual salesperson performance and know where to dig. Someone who is equally comfortable in an executive meeting and riding in the field with a salesperson.

Most importantly, this person must be capable of creating a sales organization where high performance is expected, measured, coached and rewarded.

Location

Candidates may be based in:

Boca Raton / South Florida;
Metro New York;
Greater Boston;
Greater Philadelphia;
or the Washington, DC / Northern Virginia / Maryland region.

Regular travel throughout National Floors Direct's operating markets is an essential component of the position.

Why National Floors Direct

This is an opportunity to take a senior leadership role in an established consumer brand with significant infrastructure, a large addressable market and a substantial existing sales platform.

The Vice President of Sales will have direct access to ownership and executive leadership, meaningful authority to shape the sales organization, and the opportunity to have an immediate and measurable impact on the company's performance and next phase of growth.

National Floors Direct is an equal opportunity employer.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Retirement plan
• Vision insurance

Work Location: In person / Remote