VP of Ecommerce & Growth

Our client is hiring a VP of E-Commerce & Growth to own FilterKing.com and build a predictable, profitable e-commerce growth engine.

Location: Miami, Florida (Onsite, Full-Time, relocation assistance available)

About the Company

Our client is a fast-growing U.S. manufacturer and e-commerce company specializing in HVAC air filters. We make and ship every size, including custom, from our own facilities across the country, so most customers get their filters in a day or two. We sell through our website, major marketplaces, and wholesale partners. We’re founder-led, data-driven, and move quickly.

Role Overview

This is a new executive role with full ownership of our direct-to-consumer business and digital growth strategy. It is not a marketing management seat. You’ll run our website like an operator, driving profitable growth across acquisition, conversion, and retention. You don’t need to personally execute every campaign. You do need to know how every channel works well enough to spot problems, hire great specialists, and hold internal teams and agencies accountable for results. Your job is to find where the next marketing dollar earns the highest profitable return, and to explain clearly what happened, why it happened, what we’re changing, and what financial result we expect.

What You’ll Do

• Own the e-commerce P&L: Take responsibility for DTC revenue and profitability, and set annual, quarterly, monthly, and weekly targets for spend, acquisition, conversion, retention, and margin.
• Build the growth team: Evaluate our current team, agencies, vendors, and tech, decide what stays internal and what gets outsourced, then hire and lead specialists across performance marketing, SEO, CRO, email/SMS, creative, analytics, and retention.
• Performance marketing: Own strategy and budget allocation across paid search, Google Shopping, and paid social, optimizing for profitable incremental growth instead of platform-reported ROAS.
• Conversion rate optimization: Run a disciplined testing roadmap across product pages, landing pages, checkout, offers, pricing, bundles, subscription, navigation, and mobile, and measure the financial impact of every win.
• SEO and organic growth: Build an SEO strategy that drives real incremental revenue across technical SEO, content, category and product optimization, and authority building.
• Email, SMS, and retention: Own the customer lifecycle, including automated flows, segmentation, campaigns, replenishment, win-back, and cross-sell, to lift repeat purchases and LTV.
• Analytics and reporting: Build dashboards that give leadership a fast, accurate read on revenue, contribution margin, CAC, MER, ROAS, conversion, AOV, LTV, repeat rate, and channel profitability.
• Site, tools, and vendors: Own website merchandising, promotions, landing-page strategy, attribution, marketing technology, and agency relationships.

Who You Are

• You have 10+ years in e-commerce, digital marketing, or growth, including 5+ years leading high-performing teams.
• You’ve owned or heavily influenced an e-commerce P&L and managed substantial digital marketing budgets at a large DTC business.
• You know PPC, SEO, CRO, email/SMS, retention, and analytics deeply enough to diagnose problems yourself.
• You’re as fluent in CAC, LTV, MER, ROAS, and contribution margin as you are in traffic and conversion rate.
• You’ve managed both internal teams and outside agencies, and you hold people accountable to results.
• You challenge assumptions, move fast, and build teams, rather than managing agencies and reviewing decks.
• Bonus: you’ve helped scale a DTC brand from roughly $50M to $100M+, managed eight-figure marketing budgets, or worked in a repeat-purchase, subscription, or home products category.
• Bonus: you’ve built serious CRO and lifecycle programs, ideally inside a founder-led company.

This role is ideal for a builder and operator who knows growth without profitability isn’t the goal, not a traditional brand-focused CMO.