Business Analyst - Marketing

Location: Milwaukee, WI - MUST BE LOCAL - Hybrid (3 days onsite per week) Duration: ASAP - 12/31/2026 Job Description We are seeking a Senior Business Analyst to support a high-impact portfolio of marketing campaign initiatives . This role will partner with a cross-functional team of product managers, engineers, designers, and subject matter experts to drive business outcomes through technology in a fast-paced, agile environment. This is an excellent opportunity for a strategic, detail-oriented BA who thrives at the intersection of business and technology and enjoys translating complex requirements into actionable deliverables. Key Responsibilities Business Analysis & Strategy Develop deep expertise in a core business domain and contribute insights at both team and enterprise levels Analyze business needs and translate them into scalable, technology-driven solutions Conduct current state, future state, and gap analyses across multiple processes and domains Requirements & Delivery Lead requirement gathering efforts for large, complex initiatives Author user stories, features, and business requirements documentation (BRDs) Collaborate across teams to ensure alignment on requirements and priorities Agile Execution Partner with cross-functional teams in an Agile/Scrum environment Act as a key point of contact throughout the development lifecycle Support backlog refinement, sprint planning, and ongoing delivery efforts Testing & Implementation Coordinate and support test planning and execution Ensure business validation and sign-off for solutions Facilitate communication between stakeholders to ensure successful implementation Mentor junior analysts and contribute to team best practices Work independently while driving initiatives forward Communicate effectively with technical and non-technical stakeholders Required Qualifications 4–5+ years of Business Analyst experience Strong experience with Agile/Scrum methodologies Proficiency with Atlassian JIRA Expertise in requirements gathering and documentation (BRDs, user stories) Proven experience with gap analysis and process evaluation Excellent communication and stakeholder management skills Experience with Salesforce Marketing Cloud, marketing or campaign-driven initiatives is desired Exposure to process flow documentation and process mapping is desired Strong technical acumen and ability to work closely with engineering teams Well versed in JIRA, Power BI (intermediate), Adobe Analytics (intermediate), SQL (intermediate) and Test Planning & Execution #J-18808-Ljbffr