Senior Associate - B2B Marketing

Senior Associate – B2B Marketing Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in a Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award‑winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day. Location & Type Full time. New York, NY – 1211 Ave of the Americas, Midtown Manhattan. In‑person role required three days a week, reporting to the Content Marketing Manager. About the Role As part of the global Marketing organization, the Performance Marketing B2B team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: Dow Jones Newswires, Factiva, and Risk & Compliance. The team runs a client‑centric approach focused on industries and accounts, developing and activating strategies and campaigns that drive awareness, build our reputation, and deepen relationships in these select industries and accounts. In this role, you will support the development and execution of content strategies in collaboration with the Industry/ABM, Product Marketing teams, and other business experts across the company. You will focus on creating engaging thought leadership content to help boost awareness and drive engagement across web, social media, paid media, and events. Key Responsibilities Develop and execute content marketing strategies tailored to B2B audiences across multiple channels (website, blog, email, social media). Manage a content calendar, ensuring consistent, timely delivery of relevant and engaging content. Operationalize and optimize blog posts, case studies, white papers, and other marketing collateral that resonate with B2B customers. Partner with the B2B Marketers to run the Client Stories program, producing compelling case studies. Collaborate with Industry/ABM, Product Marketers and Brand teams to ensure content aligns with business goals and customer needs. Leverage AI‑powered tools and emerging technologies to enhance content production workflows, scale personalized content creation, and optimize performance across channels while maintaining brand quality and voice. Manage internal and external content production process and partners. Conduct market and competitor research to identify opportunities for content development and positioning. Safeguard quality, brand tone of voice and style across all channels and materials. Stay abreast of industry best practices and what competitors are doing. Assist with the creation of email marketing campaigns, newsletters, and other forms of direct outreach to B2B leads. Ensure all content follows SEO/AIO best practices and is optimized for maximum organic reach and visibility. Analyze content performance across channels and provide actionable insights to optimize future campaigns. Qualifications Minimum 2–4 years in a B2B content marketing, industry marketing or communications role targeting Fortune 1000 companies. Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience. Experience collaborating with Web teams, SEO, Social Media and Paid Media to develop content that is SEO optimized and engaging across digital mediums is a plus. Ability to conceive original and compelling ideas for new content for a variety of audiences and mediums that appeal to enterprise clients. Advanced written and verbal communications skills with a strong command of the English language, as well as the ability to write for a global audience. Excellent project management skills with a proven ability to multitask, prioritize, manage stakeholders at all levels across the business and adhere to tight deadlines in a fast‑paced environment. Creative mindset, curious, continuously exploring better ways to engage customers through high‑value content. Benefits Comprehensive Healthcare Plans Paid Time Off Retirement Plans Comprehensive Insurance Plans Lifestyle programs & Wellness Resources Education Benefits Family Care Benefits & Caregiving Support Commuter Transit Program Subscription Discounts Employee Referral Program Compensation Base Pay Range: $70,000 – $85,000 per year. For bonus‑eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions. For benefits‑eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees. EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Reasonable Accommodation Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation due to a disability, please contact View email address on click.appcast.io with subject "Reasonable Accommodation". This inbox will not be monitored for application status updates. Application Note Current employees should not apply here. Please use the Career section on your Workday homepage to view "Find Jobs – Dow Jones." #J-18808-Ljbffr Dow Jones & Co.