Director of Growth Marketing, Subscription/SaaS

We are hiring a Director of Growth Marketing – Subscriptions / SaaS to join a fast-growing technology company in the digital media and creator economy space.

This role is ideal for a strategic yet hands-on growth marketer who has experience scaling subscription-based SaaS platforms through user acquisition, retention, engagement, and conversion optimization. You will play a key role in driving recurring revenue growth while helping shape the future of a rapidly growing platform and brand.

Director of Growth Marketing, Subscription/SaaS Requirements

• 5+ years of experience in SaaS growth marketing or subscription-based digital marketing
• Proven success scaling B2C, DTC, or subscription SaaS products
• Strong understanding of user acquisition, lifecycle marketing, retention marketing, and conversion optimization
• Hands-on experience with:
  • Google Ads
  • Meta Ads Manager
  • GA4
  • Performance dashboards and funnel analytics
• Experience building and optimizing:
  • Landing pages
  • Email campaigns
  • Conversion funnels
  • Demand generation campaigns
• Ability to operate strategically while also executing marketing initiatives directly
• Experience working in startup, high-growth, or entrepreneurial environments
• Strong communication skills with the ability to present to leadership and stakeholders
• Comfortable wearing multiple hats in a fast-moving environment

Director of Growth Marketing, Subscription/SaaS Responsibilities

• Lead digital marketing strategy across paid social, content, and demand generation channels
• Drive subscription revenue growth and user engagement initiatives
• Own marketing analytics, KPIs, and funnel optimization efforts
• Develop and execute creator-focused marketing campaigns
• Partner closely with Product and Engineering teams on onboarding, UX, and retention improvements
• Build scalable marketing processes and growth strategies aligned with company objectives
• Present campaign performance, growth initiatives, and marketing insights to leadership

Director of Growth Marketing, Subscription/SaaS Nice to Have

• Experience in digital media, creator economy, entertainment, or music technology
• Experience with creator/influencer partnerships and community-led marketing
• Experience producing or overseeing digital/video marketing content
• Prior experience building or scaling marketing teams
• Strong understanding of customer onboarding and retention strategies

Director of Growth Marketing, Subscription/SaaS Benefits

• Competitive base salary with flexibility for top talent
• Equity/options opportunity
• Performance bonus potential
• Medical, Dental, Vision, and Life Insurance
• 401(k) program
• Fully remote work environment
• Opportunity to help shape and scale a growing marketing organization
• High visibility and direct impact on the company's growth strategy