Area Director, West - Therapeutics, Regranex

Job Description

Area Director, West — Therapeutics

Location: Western United States; field-based

Reports to: Vice President of Therapeutics

Travel: Approximately 50–60%, including overnight travel

Position Summary

The Area Director, West will lead the commercial execution and sales growth of REGRANEX across the Western United States. This leader will recruit, develop, and coach a high-performing sales team, establish territory priorities, and build relationships with key wound care customers and healthcare organizations.

The ideal candidate combines specialty pharmaceutical sales leadership with an understanding of wound care, prescription access, and account development. This is a hands-on leadership role requiring strategic planning, field coaching, and accountability for results.

Key Responsibilities

Sales Leadership and Execution

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• Develop and execute an area business plan to achieve sales, prescription growth, and customer development objectives.
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• Translate national brand strategy into actionable territory plans with clear priorities and performance expectations.
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• Identify growth opportunities across wound care centers, physician practices, health systems, and relevant post-acute care settings.
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• Manage area resources and expenses to maximize commercial productivity within budget.
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• Support product launch initiatives, territory expansion, and evolving commercial priorities.
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Team Development and Coaching

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• Recruit, onboard, and retain high-performing sales professionals.
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• Conduct regular field visits to strengthen selling skills, account planning, product knowledge, and execution.
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• Establish individual development plans and provide timely performance feedback.
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• Build a culture of accountability, collaboration, and ethical customer engagement.
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• Partner with sales training to identify and address team development needs.
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Account Development and Patient Access

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• Develop relationships with key prescribers, clinical leaders, and account decision-makers.
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• Partner with National Accounts to execute strategies within regional and national customers.
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• Collaborate with Market Access, patient services, and specialty pharmacy partners to identify and address prescription fulfillment barriers through approved processes.
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• Help the team understand local payer dynamics and communicate approved access resources accurately.
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• Coordinate with internal partners to support a consistent customer experience.
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Business Planning and Performance Management

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• Monitor sales trends, prescription activity, account performance, and territory productivity.
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• Deliver accurate forecasts, business reviews, and corrective action plans.
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• Maintain consistent CRM use and strong account documentation across the team.
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• Gather customer and competitive insights to inform commercial planning.
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• Evaluate performance against sales goals, new prescriber development, repeat prescribing, and budget objectives.
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Cross-Functional Collaboration and Compliance

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• Work closely with Marketing, Medical Affairs, Market Access, Sales Operations, and Customer Service.
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• Ensure promotional activities follow approved labeling, company policies, and applicable requirements.
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• Reinforce appropriate adverse event and product complaint reporting.
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• Maintain clear boundaries between promotional activities and independent medical or clinical discussions.
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Required Qualifications

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• Bachelor’s degree or equivalent relevant professional experience.
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• At least eight years of pharmaceutical, biologic, or related healthcare sales experience, including three years of direct sales management.
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• Demonstrated success achieving sales goals and improving team performance.
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• Experience recruiting, coaching, and developing field sales professionals.
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• Strong account planning, analytical, forecasting, and budget management skills.
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• Ability to collaborate across functions and lead through changing business priorities.
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• Willingness to travel extensively throughout the Western United States.
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Preferred Qualifications

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• Experience in wound care, specialty pharmaceuticals, or products serving patients with diabetes.
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• Familiarity with specialty pharmacy distribution, reimbursement processes, and prescription access support.
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• Experience calling on wound care centers, podiatrists, physician groups, and health systems.
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• Product launch, commercial expansion, or emerging company experience.
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• Experience coordinating direct sales teams with contract sales organizations.
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• Established relationships within the Western U.S. wound care market.
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Measures of Success

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• Achievement of area sales and prescription growth objectives.
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• Growth in active prescribers and productive accounts.
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• Strong team retention, development, and territory execution.
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• Accurate forecasting and disciplined expense management.
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• Effective collaboration with account, access, and pharmacy partners.
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• Consistent adherence to compliance standards.
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Compensation and Benefits

Competitive base salary, performance-based incentive compensation, and benefits. Compensation will reflect experience, qualifications, and location. The applicable salary range and benefits details will be included in the final job posting.

Equal Employment Opportunity

We are an equal opportunity employer and consider qualified applicants without regard to legally protected characteristics. Reasonable accommodations are available during the application process and to support performance of essential job responsibilities.