Social Media Manager

Own the day-to-day and weekly content calendar across Instagram, TikTok, and other priority platforms Plan, shoot, and edit organic content (in-feed, Reels/TikToks, Stories) that reflects Harken’s fun, deadpan, in-on-the-joke voice Stay on top of trends, sounds, and formats, and adapt them quickly for Harken Be secondary ‘face of brand’ to social community Film and engage founder on content Community & Engagement Manage community engagement — replying to comments and DMs in Harken’s voice Identify and build relationships with creators, brand ambassadors, and fans for organic amplification Monitor social conversation and flag opportunities or issues to the team Support paid social and campaign concepting alongside the Creative Director and marketing leadership Coordinate social coverage for launches, events, and trade shows (e.g., Expo West, Sweets & Snacks Expo) Partner with the ecommerce team to align social content with harkensweets.com and retailer.com pushes Reporting Track channel performance and content KPIs, and share regular reporting with clear takeaways Use performance data to continually refine content strategy Qualifications 2–4+ years managing organic social media, ideally for a consumer brand (food/beverage or CPG a plus) A strong eye for content — can shoot and edit short-form video that feels native to each platform Excellent writing skills and a sense of humor; comfortable being funny and a little irreverent without losing the brand Deep fluency in social culture and platform trends Self-starter who can own a channel end to end in a small, fast-moving team Experience with social scheduling/analytics tools #J-18808-Ljbffr