Media & Sponsorship Business Director

Serve as the Dedicated Global Brand Media Lead for Expedia Group Act as the strategic bridge and trusted advisor between Integrated Marketing and Creative and Global Media and Sponsorship Orchestrate the end-to-end brand media and sponsorship narrative across markets Set the strategic media and sponsorship approach for Expedia, Hotels.com, or Vrbo Lead distribution and communication of internal and external briefs Ensure outputs deliver against integrated marketing, business, and financial objectives Build alignment with interdependent stakeholders and govern processes Lead high-visibility brand and partner projects across internal stakeholders and external agencies Champion innovative media strategies, integrated media plans, data-driven learning agendas, and optimization outputs Manage strategic approaches, rationale documentation, holistic media plans, and post-campaign reports Coordinate responses to briefs with Planning, Agency, and Execution Leads Align media, sponsorship, and creative strategies and define asset requirements and timelines Own brand-specific media and sponsorship finance decisions and P&L management Drive brand business targets and lead Monthly and Quarterly Business Reviews Synthesize market-specific reports into global views and provide insights for planning and capital allocation Requirements Bachelor’s Degree in Marketing, Business, Communications, or a related field; or equivalent related professional experience 12+ years of experience in client management and strategic media and sponsorship planning Experience gained in-house at a global brand and/or in a senior leadership role at a media/creative agency or relevant technology platform Forward-looking perspective on AI and its application to integrated marketing, media, and sponsorship workflows Proven experience leading complex, multi-market brand media strategies across digital, offline, and sponsorship channels Ability to translate media strategies into integrated, executable plans Strong financial acumen and experience managing large, complex media budgets and P&Ls Track record of financial rigor, transparency, and compliance Exceptional communication skills and ability to synthesize complex data and plans into executive-ready insights Consultative approach and experience influencing senior stakeholders in matrixed, global organizations Demonstrated operational excellence and ability to prioritize multiple complex projects Analytical mindset with experience using data, measurement frameworks, and learning agendas Proactive problem-solving and ownership Core Competencies Demonstrates expertise in strategic media and sponsorship planning, with a strong focus on financial management and data-driven decision-making. Proven ability to lead complex, multi-market brand media strategies while effectively communicating insights to senior stakeholders. Highest-signal resume keywords Strategic Media Planning Sponsorship Management Financial Acumen Client Management Data-Driven Insights ATS Optimization Keywords Hard Skills Integrated Marketing Brand Media Strategy P&L Management Campaign Optimization Market Analysis Budget Management Media Strategy Execution Data Measurement Frameworks Sponsorship Strategy Operational Excellence Soft Skills Exceptional Communication Proactive Problem-Solving Consultative Approach Stakeholder Influence Project Prioritization Certifications & Qualifications Bachelor’s Degree in Marketing Bachelor’s Degree in Business Bachelor’s Degree in Communications Industry Keywords Global Brand Integrated Marketing Media Agency Creative Agency Digital Channels Offline Channels Sponsorship Channels AI in Marketing Financial Rigor Compliance #J-18808-Ljbffr Jobtailor