Digital Marketing Specialist

Marketing And Communications Specialist

Hayward Holdings Inc. (NYSE "HAYW") is the largest manufacturer of residential swimming pool equipment in the world, with a significant presence in the commercial pool market that is continuously growing. Hayward designs, manufactures, and markets a full line of residential and commercial pool and spa equipment including pumps, filters, heating, cleaners, salt chlorinators, automation, lighting, safety, flow control and energy solutions at our company owned facilities. Headquartered in Charlotte, North Carolina, Hayward also has facilities in Tennessee, Arizona, and Rhode Island as well as Canada, Spain, France, Australia, and China.

Responsibilities:

• Support the planning, execution, and management of general marketing and communications projects from start to finish.
• Setting up and managing customer journeys in Salesforce Marketing Cloud.
• Explore AI tools to assist our sales force with sales enablement and help speed marketing deliverables to support sales opportunities.
• Develop and manage digital campaigns including email contact strategy, small digital ad campaigns including geofencing around trade shows, paid social media campaigns, and other paid media campaigns.
• Design and schedule emails in Salesforce Marketing Cloud to maintain communication with our growing customer base.
• Create, schedule, and manage engaging content across our digital media channels, such as social and programmatic ad platforms, ensuring consistency with our brand voice and strategy.
• Contribute to the creation and optimization of digital content for various platforms, including our website, email campaigns, and YouTube channel.
• Ensure all marketing materials adhere to established branding guidelines, maintaining a high standard of quality and a consistent creative feel.
• Collaborate with cross-functional teams, including sales, product development, and senior leadership, to align marketing initiatives with business objectives.
• Assist in tracking and analyzing the performance of marketing campaigns to identify areas for improvement and report on key metrics.

Qualifications: Required:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1-3 years of professional experience in a digital marketing role. (Exceptional candidates with a strong track record of relevant internships during college will also be considered).
• Demonstrable understanding of core marketing principles and digital marketing channels with attention to detail.
• Excellent written and verbal communication skills, with the ability to craft compelling copy.
• A strong creative eye, with an understanding of branding and visual communication principles.
• A self-starter attitude with a genuine hunger to learn, adapt, and grow across multiple marketing disciplines.
• Occasional travel may be required. Up to 10% travel.
• Working knowledge of digital Marketing Technology (MarTech) platforms (e.g. Salesforce Marketing Cloud, Semrush, Google Analytics, Google Ads, etc.).
• Previous digital marketing experience including email, digital ads, and paid social media campaigns is a strong plus.
• Basic knowledge and experience programming AI agents in Copilot Studio is a plus. For non-experts, a willingness to learn and master this is key to succeeding in this role.
• Previous experience coordinating with external creative and production agencies, including the writing & management of creative briefs.
• Strong business acumen and the confidence to comfortably and professionally interact with senior leaders daily.
• Professional experience in manufacturing or supporting a B2B sales force.
• Basic graphic design skills and familiarity with tools like Canva or Adobe Creative Suite.
• Experience with video content creation or editing for platforms like YouTube.