Marketing Specialist

Department: Marketing / Business Development Location: Minneapolis, MN Hours: Full Time Why Ancoats Ancoats is a construction management firm grounded in simplicity and built with trust. We are builders, but service is our product - and the experience we create for clients is what sets us apart. We want to be more than a construction partner; we want to be the team clients trust to help them grow, solve problems, and create spaces that support their mission. As Ancoats continues to grow, we are looking for people who want to help build something with us - people who take the lead from every seat, stay curious, own their commitments, and care deeply about the quality of the work and the relationships behind it. Why This Role Matters How Ancoats shows up in the market matters. Our pursuits, digital presence, industry engagement, and market positioning shape the experience clients and partners have with us before we ever start a project. Done well, marketing creates clarity, builds confidence, and reinforces the trust our teams work to earn every day. We are looking for a Marketing Specialist who is strategic and thoughtful, not simply task-oriented. This person will bring creativity to what we do today, challenge us to communicate more clearly and simply, and help elevate the Ancoats brand with intention, consistency, and a strong understanding of what matters to our customers. This role sits at the intersection of marketing, business development, and pursuit strategy. You will work closely with leadership, preconstruction, operations, and project teams to turn our experience, people, and ideas into compelling stories and market-facing experiences. The right person will take initiative, dig into the details, and move work forward without waiting to be told. Job Summary The Marketing Specialist is responsible for helping shape and execute how Ancoats presents itself to clients, partners, and the broader market. This role combines strategic thinking, strong writing and design judgment, digital marketing ownership, and hands‑on execution. The ideal candidate sees the bigger picture, brings new ideas forward, learns what matters to the audience, and translates strategy into clear, polished work that builds confidence in the Ancoats brand. Key Responsibilities Pursuits and Strategic Marketing Provide strategic input on pursuits, helping teams understand what matters most to the client and identify the right story, differentiators, themes, and positioning. Lead the development of thoughtful pursuit materials, presentations, interview content, and qualification packages that translate technical information into clear, compelling client-focused narratives. Partner with leadership, preconstruction, and project teams to improve the quality, consistency, and creativity of how Ancoats competes for work. Build and improve pursuit tools, templates, and processes that make the work simpler and more consistent while keeping each response tailored and intentional. Brand, Social, and Digital Marketing Lead the day-to-day stewardship and evolution of the Ancoats brand across social media, website content, digital marketing, presentations, and other external touchpoints. Own a structured content calendar and bring fresh creative thinking to content that highlights our people, projects, expertise, culture, and point of view while maintaining a clear, consistent brand. Manage website content to keep it current, relevant, and aligned with business priorities; identify opportunities to strengthen the user experience. Track engagement and digital performance to improve content and channel strategy, while maintaining organized brand assets, photography, project stories, and reusable marketing materials. Industry Engagement and Positioning Help shape and execute a structured approach to industry engagement, evaluating where Ancoats should show up, how we should participate, and what outcomes we want from each investment of time and resources. Coordinate event preparation, messaging, collateral, and follow-up so industry engagement is purposeful, well-prepared, and relationship-driven. Identify opportunities for speaking engagements, awards, project recognition, partnerships, and thought leadership; support leaders and subject‑matter experts in developing market-facing content. Market Growth and Strategic Positioning Support growth in Ancoats' core markets and positioning in new strategic markets through targeted messaging, content, research, and coordinated go-to-market efforts. Research market trends, client priorities, competitors, and industry activity to help inform where and how Ancoats invests its business development efforts. Develop market briefs, project stories, proof points, and client‑facing materials that make Ancoats' value relevant to specific audiences and connect marketing activity to growth priorities. Marketing Operations and Collaboration Manage multiple active priorities, deadlines, and requests while maintaining a high standard for quality, detail, and follow-through. Coordinate with internal teams and external partners or vendors as needed, and maintain simple systems for organizing marketing information, project credentials, content, and reusable assets. Continuously improve how Ancoats plans, produces, reviews, and measures marketing work; ask good questions, bring ideas and solutions forward, and help the team think differently about how we show up in the market. Education and Experience Bachelor's degree in Marketing, Communications, Business, Graphic Design, or a related field preferred. 5+ years of marketing, communications, proposal, brand, or related experience preferred. Experience in architecture, engineering, construction, real estate, professional services, or another relationship-driven B2B environment is preferred but not required. Demonstrated experience developing polished marketing materials, digital content, presentations, campaigns, or pursuit materials. A portfolio or work examples that demonstrate strong writing, design judgment, and creative problem solving are preferred. Technical Skills Strong writing, editing, presentation, and visual communication skills. Proficiency in common design and layout platforms used for presentations, proposals, and digital content. Experience managing website content through a content management system and publishing content across social platforms. Working knowledge of digital marketing analytics and the ability to use performance data to improve decisions. Strong Microsoft Office skills, particularly PowerPoint and Word. Professional Skills Strategic and thoughtful - able to understand the goal behind the work, learn what matters to the audience, and improve the approach rather than simply complete the assignment. Creative with strong judgment and an instinct for what feels clear, relevant, simple, and on-brand. Able to balance big-picture thinking with diligent attention to detail; understands that precision and preparation build confidence. Curious and proactive - willing to explore the why, bring better ways of doing things forward, and take the lead without waiting for permission. Strong communicator who can work effectively with leaders, technical teams, project teams, clients, and external partners. Organized and accountable; makes commitments carefully, tracks them through completion, and communicates early when something is at risk. Comfortable working with incomplete information, asking the right questions, verifying the facts, and turning ambiguity into a clear path forward. Collaborative, low‑ego, and relationship‑minded; willing to support teammates and motivated by helping the broader team succeed. 401(k) with company match Health plan with HSA Supervisory Responsibilities This job has no supervisory responsibilities. Physical Demands & Work Environment Ability to sit for long periods of time. Ability to communicate with others. Ability to work indoors in an office and occasionally outdoors at a construction site. Ability to wear protective equipment (PPE) when touring a construction site. Ability to travel locally to project sites, industry events, client meetings, and other market-facing activities as needed. #J-18808-Ljbffr Ancoats