Marketing

We are looking for a Senior Product Marketing Manager to lead our Fraud Management, Dispute Management, and Abuse Prevention offerings. In this strategic, high-impact role, you will own the end-to-end PMM strategy—partnering with Product, Marketing, and Sales to drive differentiation and growth within our Ideal Customer Profile (ICP). Responsibilities Own the Forter Narrative: You will own and evolve Forter’s overall market positioning, narrative, messaging, and brand identity, ensuring it resonates deeply with our target enterprise buyers, analysts, and investors. Define the Story: Turn our approach to fraud mitigation into simple, powerful messaging that resonates with both C‑suite executives and fraud practitioners. Lead Product Launches: Orchestrate the GTM game plan for new features and offerings. You’ll ensure the entire organization is trained, excited, and ready to win. Be a Partner to Field & Product: Work closely with Sales, Customer Success, and Solutions Consulting to support live deals and gather real‑world feedback. You will translate these field insights into actionable recommendations for the Product team to help influence our roadmap. Identify Growth Opportunities: Help us find our next big win. You’ll research and validate ways to expand, whether that’s moving into new industries or launching entirely new capabilities. Run the Win/Loss Program: Lead the charge on analyzing why we win or lose deals. You’ll partner with our win/loss vendor to interview prospects and share those lessons across the company to improve our win rate. Know the Market: Become the expert on our competitors and customers, translating market trends into actionable insights that help us stay ahead. Arm the Team: Create the thought‑leadership, playbooks, and sales assets needed to win. You’ll partner with Marketing and Sales Enablement to make our value proposition compelling and impossible to ignore. Qualifications Proven Track Record: Experience in Product Marketing within the B2B SaaS, enterprise software, or analytics space, a plus if you have experience targeting retail and commerce organizations. You have a knack for managing multiple high‑priority projects in a fast‑paced environment. Strategic Communication: You have the ability to create compelling customer‑facing narratives and sharp competitive positioning, even when working with technical subject matter. AI Prowess: You know how to leverage AI tools to drive efficiency and scale your impact without sacrificing quality. Natural Collaborator: A proven ability to build strong relationships across a diverse set of global stakeholders. Growth Mindset: You are a self‑starter who can build programs from scratch, with a positive attitude and a willingness to get the job done. About the Company Digital commerce is built on trust. At every point along the eCommerce journey, businesses must make a critical decision: Can I trust this customer? Answering this simple question accurately and instantly is powerful—it can accelerate revenue growth and strengthen a company’s connection with its customers. How do we do it? Forter was founded on the insight that it's not about what is being purchased, nor where— but who is behind the interaction. The Forter Decision Engine finds patterns across more than one billion identities in our dataset. We isolate fraudsters and protect customers—ensuring everyone gets the experience they deserve. Given that trust is central to how we operate, Forter is very much driven by a defined set of values. We attract remarkable talent and have retention and engagement levels that are well above benchmarks. We’re meticulous about strengthening our culture as we grow and ensuring this is an environment where people can have outsized impact. Awards & Recognition Fortune’s Best Workplaces in NYC (2022, 2023, 2024, and 2025) Forbes Cloud 100 (2021, 2022, 2023, 2024 and 2025) Anti‑Fraud Solution of the Year at the Payments Awards (2024) Fintech Breakthrough Awards – Best Fraud Prevention Platform (2023) Life as a Forterian We are a team of over 600 Forterians spread across 3 different continents. Since 2013, we've raised $525 million from investors such as Tiger Global, Bessemer, Sequoia Capital, March Capital and Salesforce Ventures. We're on a mission to bring trust to global digital commerce so that companies like Nordstrom, Priceline, Instacart and ASOS can block fraud, drive revenue and improve customer experience. At Forter, we believe unique people create unique ideas, and valuable experience comes in many forms. So, even if your background doesn't match everything we have listed in the job description, we still encourage you to apply and tell us why your skills and values could be an asset to us. By welcoming different perspectives, we grow together as humans and as a company. Forter is an Equal Employment Opportunity employer that will consider all qualified applicants, regardless of race, color, religion, gender, sexual orientation, marital status, gender identity or expression, national origin, genetics, age, disability status, protected veteran status, or any other characteristic protected by applicable law. Benefits Restricted Stock Units (RSUs) Matching 401K Plan Comprehensive and generous health insurance, including vision and dental coverage Home office allowance Generous PTO policy Salary Range: $157,000 - $190,000 annually + bonus + equity + benefits. The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, and skill level. #J-18808-Ljbffr Forter Ltd.