Social Media Specialist

Job Description

Job Description

We’re Hiring A Hands-On Creator/Strategist

Someone who can plan, shoot, edit, write, publish, and measure social content that grows our audience and generates real estate opportunities. You’ll be based in our Hoboken HQ and out in the field across Hoboken/Jersey City, capturing neighborhood moments, agent stories, client wins, and listing content.

This is not a “post-and-hope” job. It’s an end-to-end role for someone who loves short-form video, understands platform nuance, and can turn views and DMs into showings and listing appointments.

You Might Be a Fit If You

• Are a filmmaker + writer in one: you can storyboard a 30-second neighborhood reel, shoot it on Tuesday, edit it on Wednesday, and publish it with a tight caption on Thursday.

• Know the difference between a good clip and a thumb-stopping one (and you can explain why ).

• Can talk shop about hooks, retention curves, CTAs, and why the first 2 seconds matter.

• Enjoy getting out in the community and working shoulder-to-shoulder with agents.

• Balance creativity with business: you’re as proud of a “DM ‘LIST’ to… ” lead magnet as you are of a cinematic walk-through.

Particulars

• This is a full-time, in-office position at 323 Washington St., with frequent local fieldwork; some evenings/weekends for open houses or events.

• Need to have the ability to carry equipment (up to ~25 lbs) and be able to move between properties/neighborhood venues.

• We have a competitive salary with a full benefits package.

$65,000 yearly

Create

• Own the full content lifecycle: briefs - shot lists - filming (phone or mirrorless) - editing (Reels/Shorts/TikTok) - thumbnails - captions - CTAs - publish.
• Produce short-form vertical videos (10–60s), listing highlights, micro-neighborhood tours, agent spotlights, client testimonials, and timely market explainers.
• Capture media on-site: property tours, behind-the-scenes on photo/video days, community events, local businesses, and quick interviews with agents/clients.

Strategize

• Build a monthly content calendar aligned to our business goals (listings, open houses, recruiting, brand).
• Translate goals into content pillars, series, and weekly hooks; maintain a running backlog of creative ideas.
• Define platform-specific approaches for Instagram, TikTok, YouTube Shorts, Facebook, and LinkedIn.

Publish & Manage

• Post natively (where needed) and via a scheduler; manage comments/DMs and escalate buyer/seller leads.
• Maintain our brand voice—polished, high-energy, helpful—and ensure legal/brand compliance (e.g., fair housing, brokerage disclosures).

Measure & Optimize

• Track KPIs: views, watch time, saves, shares, profile taps, link clicks, DM keywords, and lead conversions.
• Run simple A/B tests on hooks, captions, and thumbnails; report weekly with insights and next steps.
• Collaborate with leadership and sales ops to connect social campaigns to CRM pipeline outcomes.

• Short-form video: Confident with iPhone/Android (or mirrorless), gimbal, on-camera mics; strong vertical-video editing (CapCut, Final Cut, or Premiere).
• Design & writing: Clean graphic chops (Canva/Adobe), excellent copy for hooks, captions, and on-screen text.
• Platform fluency: Instagram (Reels/Stories), TikTok, YouTube Shorts, Longer form posts for LinkedIn and Facebook, Blog, and Email marketing a plus
• Publishing & analytics: Meta Business Suite, TikTok Analytics, YouTube Studio; UTM links and simple dashboards (Sheets/Data Studio/Looker Studio a plus).
• Project management: Calendar discipline, shot-list creation, asset organization, and fast turnaround.

The Jill Biggs Group is a high-producing real estate company with a massive market share in Northeastern New Jersey. We are ranked as one of the top real estate teams not only in New Jersey but also in the US according to Real Trends and The Wall Street Journal. We’re known for strong local expertise, a high standard of client service, and a collaborative, respectful team culture. We care deeply about how we work together—this is a place for capable, curious people who are good to each other (and who don’t mind a dog or two around). We invest in marketing, technology, and smart systems to keep improving how we operate, and we’re always looking for practical ways to use innovation to make our work better, faster, and more thoughtful.