Sr. Manager, Performance Creative

Senior Manager, Performance Creative (Dynamic Creative Optimization)

Scope: Full-time, Permanent
Location : Boston, MA OR Hampton, NH
Hybrid Expectation : Monday, Tues, Wed on-site; Thurs & Fri remote
Pay Range: $110,000 - $135,000 base salary

Job Description
Our client, a leading brand in the health and fitness space, is seeking a Senior Manager, Performance Creative to join their team in a hybrid capacity. This role is based in Boston, MA or Hampton, NH, with onsite presence required Monday through Wednesday and remote flexibility on Thursdays and Fridays.

This is a highly visible leadership role focused on driving performance-based creative strategy across paid media and web channels. The ideal candidate brings deep expertise in dynamic creative optimization (DCO), data-driven storytelling, and creative automation to scale personalized experiences and maximize campaign results.

Key Responsibilities

• Lead end-to-end creative strategy for paid media and web, ensuring assets are brand-aligned and performance-driven
• Build, scale, and manage a dynamic Creative Optimization (DCO) program, including vendor oversight and cross-functional collaboration
• Leverage data, insights, and audience segmentation to develop and optimize personalized creative at scale
• Partner with Brand, Media, CRM, Analytics, and Technology teams to align targeting and execution
• Own the creative testing roadmap, including A/B and multivariate testing, and translate results into actionable insights
• Drive automation, innovation, and continuous optimization across campaigns

Required Qualifications

• 7+ years of experience in digital marketing, performance creative, or creative automation (ideally within a national consumer or multi-location brand)
• Hands-on experience with dynamic Creative Optimization (DCO) platforms such as Google, Meta, Smartly, Innovid, or similar
• Strong expertise in data-driven creative strategy, personalization, and dynamic ad tech
• Proven ability to translate data into impactful creative direction
• Strong project management, communication, and leadership skills
• Analytical mindset with strong attention to detail in a fast-paced environment
• Passion for health and fitness
• Bachelor's degree required

Why This Role

• Opportunity to build and scale a best-in-class dynamic creative optimization program
• Collaborative, cross-functional environment with strong stakeholder exposure
• Focus on innovation, testing, and measurable performance impact
• Competitive compensation and flexible hybrid work schedule

If you are a performance creative leader who thrives at the intersection of data, technology, and storytelling, this is a strong opportunity to make a measurable impact

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

We offer a comprehensive benefits package to eligible employees which includes the core medical, dental, vision, life and disability as well as supplemental accident, hospital and critical illness coverage options. In addition, we are proud to offer eligible employees a generous time off program (including volunteer time), childcare reimbursement, paid parental leave, pet care reimbursement, tuition reimbursement, free Black Card membership, learning and development programs and a whole host of engagement activities. We offer a 401(k) Plan with safe harbor employer matching and an employee stock purchase plan. This role is also eligible to participate in an annual corporate bonus incentive program based on company financial and personal performance.

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Casey Buss - Recruitment Strategist

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 06/11/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.

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