Senior Manager - Customer Strategy & Business Integration

Role Description

The Senior Manager, Customer Strategy & Business Integration sits at the center of Pharmacy & Consumer Marketing - connecting insights, strategy, and execution to unlock customer-led growth. This role is responsible for evaluating, shaping, and advancing high-impact opportunities such as insourcing decisions, new partnership models, and strategic investments that strengthen the customer experience and drive business performance.

As part of the Customer Strategy & Growth team, this person partners closely with marketing, finance, and cross-functional business teams to translate strategy into clear business cases and executable plans. Success in this role requires strong strategic and financial acumen, comfort with ambiguity, and the ability to influence a highly matrixed organization.

Key Responsibilities

• Customer Strategy & Business Integration: Synthesize inputs from marketing, finance, and business partners to enable aligned, customer-driven decision-making.
• Strategic Opportunity Evaluation: Identify and evaluate opportunities including insourcing capabilities, new partnerships, and customer experience innovations. Partner with business teams to assess customer impact, strategic fit, financial value, and execution feasibility.
• Financial & Business Case Leadership: Act as a liaison to Finance partners to develop, refine, and socialize financial analyses and business cases. Translate complex strategies into clear financial and strategic narratives to support prioritization and investment decisions.
• Problem Solving & Growth Enablement: Apply structured, data-driven approaches to ambiguous customer and growth challenges.
• Cross-Functional Leadership & Execution: Build strong relationships across a matrixed organization; influence without authority and navigate tradeoffs effectively. Lead high-impact initiatives with a high degree of autonomy, managing timelines, stakeholders, and outcomes.

What Success Looks Like

• High-impact customer and growth opportunities are clearly defined, financially sound, and effectively activated.
• Marketing and customer strategy investments are focused, aligned, and outcome-driven.
• Cross-functional teams move faster with greater clarity and shared accountability.
• Strategic and financial rigor enables better, faster decision-making.

Qualifications

• 7+ years’ experience in strategy, finance, or related business roles.
• 7+ years’ experience developing and presenting business cases and financial analyses to senior or cross-functional stakeholders.
• Strong strategy and financial acumen, including experience developing and evaluating business cases.
• Proven business judgment with the ability to connect customer strategy to business growth.
• Data-driven, structured problem solver with strong analytical skills.
• Comfort with ambiguity, passion for learning, and an entrepreneurial mindset.
• Demonstrated ability to collaborate cross-functionally, manage conflict, and operate effectively in a matrixed environment.
• Strong project and program management experience.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Experience in retail, corporate strategy, finance, or management consulting.
• Exposure to marketing strategy, customer strategy, or growth transformation initiatives.

Education

• Bachelor’s Degree or equivalent work experience.

Pay Range

The typical pay range for this role is: $82,940.00 - $182,549.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

Benefits

• Comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families.
• Medical, dental, and vision coverage.
• Paid time off.
• Retirement savings options.
• Wellness programs and other resources, based on eligibility.

Company Description

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.