Senior Manager, AI Discovery PR Marketing

Build UKG's AI Discovery Strategy Set and lead UKG's AI Discovery PR strategy, establishing priorities, operating practices, and measurable outcomes for the capability. Assess how UKG is surfaced and represented across AI-powered search and answer engines, identifying authority gaps, inaccuracies, competitive threats, and opportunities. Translate emerging GEO/AEO practices and changing discovery behaviors into actionable communications and reputation strategies. Establish clear priorities for where UKG should build authority around Workforce Operations, AI, frontline work, and other strategic conversations. Build Authority Across the Information Ecosystem Build an ongoing view of how UKG and competitors are represented across AI-powered discovery experiences, identifying where competitors are gaining authority, which communications and third-party signals are driving it, and why. Establish UKG's AI Discovery measurement framework and baseline, including visibility, citations, accuracy, topic association, competitive performance, and source authority. Build an experimentation agenda that tests how earned media, research, customer proof, thought leadership, structured content, and other signals affect UKG's discoverability. Build & Lead the Capability Develop and support AI Discovery talent while remaining deeply engaged in sophisticated analysis, experimentation, and strategy. Build strong partnerships across Communications and the broader business, influencing teams through evidence and expertise rather than creating unnecessary ownership or process. 7+ years of experience in public relations, corporate communications, reputation, technology communications, digital communications, or a related discipline. Significant experience in enterprise B2B technology, SaaS, AI, or another complex technology environment. Deep understanding of earned authority, media ecosystems, digital reputation, and how third-party credibility influences brand and market perception. Strong working knowledge of AI-powered search and answer engines, GEO/AEO principles, emerging discovery behaviors, and their implications for communications. Demonstrated ability to analyze complex data and signals, identify patterns and competitive opportunities, and translate findings into communications strategy. Experience building new capabilities, programs, or operating models and influencing cross-functional teams to adopt new practices. Strong strategic communications judgment, executive presence, and ability to explain emerging technical concepts in clear business terms. People leadership experience, including managing and developing at least one team member. Experience developing AI Discovery, GEO/AEO, digital reputation, or related programs within enterprise technology or a sophisticated PR environment. Experience with AI-discovery, search, social listening, media intelligence, or reputation analytics platforms. Experience working across PR, Analyst Relations, Thought Leadership, Product Marketing, SEO/Web, and other digital disciplines. Agency and/or in-house enterprise technology communications experience. #J-18808-Ljbffr UKG