Events Marketing Manager

Role Description

Panorama is looking for an Events Marketing Manager to design, plan, and execute a portfolio of hosted, virtual, and third-party in-person events that drive pipeline growth and support brand visibility. This role owns event planning and execution across multiple formats—from industry conferences and Panorama-hosted customer showcases to webinars and virtual learning experiences—applying strategic judgment and expertise to event selection, strategy, and implementation while delivering high-quality execution.

You’ll partner closely with the Director of Events Marketing to evaluate opportunities, develop recommendations, and execute events aligned to Panorama’s broader go-to-market strategy. This role blends strategic thinking with hands-on delivery and plays a key role in ensuring our event investments translate into meaningful engagement, qualified lead generation, and measurable pipeline outcomes.

• Own end-to-end execution of assigned in-person events, including industry conferences, field activations, customer meetings, and partner collaborations.
• Manage event logistics such as vendor coordination (booth, swag fulfillment, catering), venue selection, registration, speaker management, invoices and billing, attendee communications, lead scanning, and onsite delivery.
• Own lead capture and delivery. Implement lead collection strategies, engagement tactics, data hygiene management and follow-up strategies in all events.
• Collaborate with marketing partners (demand generation, marketing operations, product marketing, campaigns, design) to ensure messaging, positioning, and campaign alignment.
• Maintain detailed timelines, run-of-show plans, event documentation, and communication workflows.
• Build and maintain templates, playbooks, and systems that scale event operations and support consistency.
• Track and analyze performance across assigned events, including registrations, attendance, engagement, lead volume and pipeline influence.
• Use HubSpot and Salesforce to track event-sourced leads through the sales funnel, measure pipeline contribution, and calculate ROI for each event investment.
• Create dashboards & insights: Develop recurring reports on key metrics (lead source, conversion rates, pipeline velocity by event type) and share recommendations with leadership to optimize future event planning.
• Work with MarketingOps and RevOps teams to configure event campaigns in Salesforce/HubSpot, set up lead routing, and ensure data hygiene.
• Partner with Sales and Client Partnerships to align on event goals, staffing needs, outreach plans, and follow-up execution.
• Evaluate potential hosted, virtual, and third-party events, assessing audience fit, pipeline opportunity, cost, and strategic value.

Qualifications

• 3-5 years of experience in B2B event marketing, field marketing, demand generation, or related roles with exposure to both in-person and virtual/webinar execution.
• Demonstrated ability to design event plans, make strategic recommendations, and execute across multiple event formats and channels.
• Experience executing hosted events (customer conferences, workshops, webinars), third-party conferences, field events, and partner activations.
• Strong project management skills with exceptional attention to detail and the ability to manage multiple initiatives simultaneously while juggling vendor relationships and timelines.
• CRM & Marketing Automation proficiency: Hands-on experience with HubSpot and/or Salesforce, including campaign creation, lead management, reporting, and pipeline tracking.
• Data-driven mindset: Ability to design metrics, track KPIs, generate reports, and translate performance data into actionable insights.
• Familiarity with event tools and lead management workflows (registration tools, badge scans, CRM/MAP integration).
• Experience in edtech preferred, or demonstrated ability to ramp quickly in a complex B2B SaaS environment.

Benefits

• Base Salary: The base salary range for this position is $85,000 - $125,000.
• 401K with an employer match.
• Health, dental, vision, life insurance, and short-term and long-term disability coverage.
• Flexible spending account for health care and dependent care.
• Wellness Reimbursement.
• Work from Home Reimbursement.
• Flexible vacation policy.
• Parental leave program.
• Company Issued Laptop.