Event Marketing & Programs Manager

Role Description

As an Event Marketing & Programs Manager, you will be responsible for ideating, facilitating, and executing campaigns that drive demand generation, pipeline growth, upsell within existing accounts, and brand recognition. Your efforts will directly contribute to pipeline growth and revenue by creating high-value touchpoints that lead directly to product demos for the sales team.

• Plan, coordinate, and execute in-person and virtual events, including trade shows, customer roadshows, partner events, and webinars with the goal of driving pipeline and revenue.
• Work closely with marketing and sales teams to create programs, campaigns, and efforts to drive pipeline and revenue.
• Work closely with demand generation and digital marketing teams to amplify field programs through digital channels, including email, paid media, and social campaigns.
• Measure and report on campaign performance using key marketing KPIs such as MQLs, demos, pipeline, revenue, and ROI.
• Execute lead nurture and follow-up strategies in partnership with the lifecycle marketing team, SDRs, account managers, and account executives.
• Attend trade shows and events to market the product and drive demos for the sales team.
• Create and execute high-performing marketing programs using a data-driven approach with the focus on driving pipeline and revenue.
• Set goals and define metrics for each marketing campaign to maximize pipeline generation and sales velocity.
• Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, and make recommendations for future optimizations.
• Evaluate and grow partner demand generation opportunities.
• Build relationships with new and existing vendors and associations to drive market penetration.

Qualifications

• 3+ years of field marketing experience in a B2B SaaS or technology company.
• Strong campaign orchestration, persona, and buying cycle experience.
• Experience in evolving marketing programs based on performance data, feedback from sales, and understanding of the business.
• Must be willing to travel monthly, sometimes multiple times in a month.
• Enterprise-level sales experience.
• Strong understanding of Account-Based Marketing (ABM) and experience implementing ABM strategies.
• Experience managing trade shows, field events, and executive roundtables with measurable success.
• Strong analytical skills, with the ability to measure and optimize campaign performance using data-driven insights.
• Excellent communication and collaboration skills, with the ability to work cross-functionally with sales, product marketing, and demand generation teams.
• Knowledge of partner marketing strategies and experience co-marketing with technology or channel partners.
• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
• Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously.
• Self-motivated, who can work independently and proactively to resolve issues and take ownership of tools and processes with minimal supervision.

Benefits

• Medical, dental, and vision health insurance benefits with HSA plan.
• Disability insurance.
• 401k plan.
• Generous PTO.
• Paid holidays.
• Other benefits.