Marketing Programs Manager

Role Description

Own Bettercomp's end-to-end webinars and events program from tactical planning through execution, including:

• Internal and external/sponsored webinars and events
• Trade shows
• Local/field events and local association sponsorships

Manage the full program calendar, balancing:

• Owned events (where Bettercomp controls content and format)
• Third-party sponsorships (where we show up as a sponsor or featured guest)

• Own program budget: evaluate and select sponsorship opportunities, negotiate with vendors, track spend, and optimize ROI across the portfolio
• Own lead targets and lead delivery: set goals for leads generated per event, track performance against targets, and ensure timely delivery of leads to the pipeline
• Manage end-to-end logistics for each event: speaker sourcing and preparation, platform setup, promotion, registration, production, and post-event follow-up
• Build repeatable playbooks, templates, and processes that make the program scalable across both owned and sponsored formats

Qualifications

• 6-8+ years of experience in B2B marketing, with a focus on programs, demand generation and/or events
• Demonstrated experience owning and growing a webinar or events program end-to-end, including both owned and sponsored formats
• Experience working within a budget: evaluating opportunities, tracking spend, and reporting on ROI
• Proven ownership of lead generation targets: you've set lead goals, tracked pipeline contribution, and delivered results
• Strong cross-functional collaborator: you know how to get alignment across the organization without needing formal authority
• Data-driven: you set goals, track performance, and use results to improve program investments
• Excellent project management skills: you can run multiple programs simultaneously without dropping details
• Strong written and verbal communication; comfortable on camera and in front of partners and customers
• Experience with webinar platforms, marketing automation tools, and CRMs

Requirements

• Experience in HR tech, compensation, or a related B2B SaaS category
• Experience with marketing operations and reporting
• Experience evaluating and negotiating third-party sponsorship opportunities

Benefits

• Fully remote position, based in the U.S., offering the freedom to work from home
• Competitive compensation package that includes:
• Base salary range for this position: $95,000 - $120,000 (annually based on experience and location)
• Equity
• Flexible PTO, generous company holidays
• Comprehensive health, dental, and vision insurance
• 401(k) with company match