Marketing Specialist

Job Overview Marketing Specialist at Gensler, New York is looking for a marketer who can bridge high‑level strategy and high‑impact production—someone whose thinking, judgment, relationships, and expertise can help shape how we pursue and win the work that matters most. As a Marketing Specialist in our New York Work sector, you will partner with principals, studio leaders, designers, strategists, and fellow marketers to influence pursuit strategy, develop compelling client narratives, and position Gensler for high‑impact work across financial services, professional services, legal, technology, media, and other industries. This role is part strategist, part storyteller, and part conductor. You will synthesize what a client is trying to accomplish, help sharpen the team’s strategy, and build the narrative that makes our case clear, differentiated, and memorable. What You Will Do Partner with principals, studio leaders, and design teams to shape pursuit strategy, develop compelling client narratives, and position the firm for high‑impact opportunities across multiple industries. Lead the development of proposals, presentations, and business development materials that clearly communicate differentiated ideas, research insights, and design expertise. Collaborate with senior leadership to influence go‑to‑market strategy, strengthen client relationships, and drive winning pursuit outcomes. Synthesize client goals, market insights, and firm capabilities into clear, strategic storytelling that supports business growth and brand positioning. Work cross‑functionally with marketers, strategists, and designers to elevate content quality, improve team processes, and identify smarter, more innovative ways of working. Contribute to a collaborative marketing team culture through idea‑sharing, mentorship, and continuous refinement of storytelling, content strategy, and pursuit best practices. Your Qualifications 6+ years of marketing experience at an architecture, interior design, engineering, real estate services, design consultancy, or AEC‑adjacent firm. Bachelor’s degree in Architecture, Interior Design, Marketing, Graphic Design, Communications, Journalism, Business, or a related field. Proven ability to lead pursuits start‑to‑finish, including strategy, proposal development, stakeholder coordination, BD conversations, and development of win strategies. Strong writing, editing, storytelling, and visual communication skills. Collaborative relationship‑builder who can work effectively with principals, designers, strategists, marketers, and cross‑functional teams. Mastery of Adobe InDesign; proficiency in Photoshop, Illustrator, and Microsoft Office. Learning mindset—curious about emerging tools and technologies, open to new ways of working, and motivated to keep evolving how insight, creativity, and strategy come together. Preferred Qualifications Experience across multiple practice areas or design sectors. Direct experience with financial services, legal, technology, media, or other workplace client pursuits. Familiarity with Adobe Premiere, Google Slides, Miro, or AI‑enabled creative/workflow tools. Salary & Benefits Base salary range between $80,000 and $90,000. Gensler’s total compensation package is multi‑layered and includes a base salary, two annual bonuses paid in December and June. Comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, paid time off, 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities. Equal Employment Opportunity We are proud to be an Equal Employment Opportunity and affirmative action employer of choice. All aspects of employment decisions will be based on merit, performance, and business needs. We do not discriminate on the basis of any status protected under federal, state, or local law. Individuals with disabilities and protected veterans are encouraged to apply. We also consider qualified applicants with criminal histories consistent with applicable federal, state, and local law. #J-18808-Ljbffr